Technical Sales Southern Europe (EN/FR/ES)

About BEA

Global leader in sensing solutions, BEA S.A. designs and manufactures cutting-edge sensors for automatic doors, barriers, and gates worldwide. Our innovative technologies enhance safety and efficiency in airports, hospitals, retail spaces, and industrial facilities.

Founded in 1965 and headquartered in Liège, Belgium, BEA operates globally with Business Units across EU, USA, and Asia, maintaining presence in Pittsburgh, Beijing, Tokyo, and Singapore. Nearly 700 enthusiastic employees worldwide contribute daily to BEA's success, developing detection solutions that provide competitive advantages in access control, industrial doors, people transportation, vehicle counting, and logistics automation.

Position Summary

We're seeking a dynamic Technical Sales professional for our Southern Europe Sales Area, based in Belgium (Liège Science Park). You'll become a key player in BEA's presence among installers and distributors while actively participating in implementing market/OEM strategies defined by our Area Sales Managers and Head of Area.

Work You'll Do

As Part Of This Role, You Will

• Plan and organize customer and prospect visits in line with the commercial objectives for your sales area
• Deliver training sessions to clients, enhancing BEA’s technical credibility in the face of market standards and competitors
• Serve as the first point of contact for your assigned clients regarding basic technical questions, guide them toward appropriate solutions, and ensure regular follow-up
• Stay alert to market needs, gather and report field insights, and ensure that client feedback is acted upon by our internal teams to support BEA’s continuous development
• Differentiate BEA through your outstanding client follow-up and customer care
• Carry out targeted commercial missions such as product, service, or accessory presentations
• Act as commercial support to the Area Sales Manager and/or Head of Area
• Relay quote requests to the relevant Area Sales Manager or Head of Area, coordinate follow-up actions to successfully close deals

Required Qualifications

• Bachelor's degree in business with technical mastery (electromechanics) OR Technical Bachelor's with strong commercial affinity (prospecting, customer loyalty, negotiation) OR significant B2B experience
• Excellent language skills: English, Spanich and French (C2 or native level)
• Willingness to travel approximately 40% of the time
• Strong training and presentation abilities for diverse audiences (technicians and sales staff)
• Excellent interpersonal and listening skills with persuasive and diplomatic approach
• Natural curiosity with ability to ask relevant questions and argue effectively
• Strong adaptability, anticipation, and initiative-taking capabilities
• Independent worker and team player with critical thinking and methodical approach
• Dynamic, patient, and persevering with optimistic attitude
• Open to constructive feedback and willing to step out of comfort zone

Our Culture & Benefits

Join our multicultural team that values collaboration, celebration, and fun!

We offer a competitive package including:

Benefits: Company car, smartphone, meal vouchers, eco-vouchers, collective and individual bonuses, 13th month, teleworking, health insurance, and pension plan.

Time Off: 25 days total leave (20 legal + 5 company days) plus 14 weeks paid parental leave for new parents.

Work Environment: Fast-growing technological company with excellent work-life balance, training programs, and regular social events under our "Work hard – Play hard" motto.

Equal Opportunity: We welcome team members regardless of race, color, religion, gender, sexual preference, age, or disability.

Ready to drive technical excellence in Southern Europe?

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