Brand Activator - Wine and Spirits

Brand Ambassador – Belgium and Luxembourg

Location: Belgium and Luxembourg (Field-Based Role)

Salary: €36,000–€43,000 + 25% Bonus + Car Allowance + Excellent Benefits Package

Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

Key Requirements

We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation.

You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.

You may have had experience as a Brand Activator or Ambassador, or simply work within the alcohol industry with an affiliation with brands and keen to pursue a career in sales.

Essential:

• Sales experience of some kind, ideally in the alcohol beverage or food industry
• Strong interpersonal and relationship-building skills
• Highly self-motivated, hands-on, and capable of working autonomously
• Based in Belgium and happy to travel across Belgium and Luxembourg visiting clubs, bars, restaurants, liquor stores etc to promote the brand
• A good level of understanding and the ability to hold conversations in English, Flemish and French
• Full driving licence

Desirable:

• Existing network in Belgium on-trade (bars, restaurants, nightclubs)
• Prior experience with importers or distributors in the alcohol sector

Role & Responsibilities

Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.

Key responsibilities include:

• Developing distribution and visibility via tastings, incentives, and brand activations
• Driving volume growth through engagement campaigns in key accounts
• Building and managing strong relationships with wholesaler partners and their sales teams
• Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
• Creating and executing activation programmes across bars, restaurants, and nightlife venues
• Supporting pricing strategies and ensuring brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at trade shows, sales meetings, and industry events
• Rotating across sub-regions monthly to maximise market coverage
• Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week

Package & Benefits

• Base Salary: €36,000–€43,000
• Bonus: Up to 25% performance-based
• Travel Expenses: €1,000–€1,500/month
• Car Allowance: €400–€500/month
• Technology Support: Up to €1,000 for laptop
• Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio
• Circa €18 per annum for expenses

Selection Process

• Initial Interview (via Teams) with the International Sales Director and Brand Ambassador – Belgium
• Second Interview with the International Sales Director
• Final Stage: Completion of a DISC personality assessment