Programmatic Expert

About the Role

As a Digital Programmatic and Direct Expert at OMD, you'll be responsible for planning, executing, optimizing, and reporting on programmatic and direct campaigns for a diverse client portfolio. You’ll ensure operational excellence, support internal teams, and contribute to campaign strategy with a strong analytical and technical foundation. This role requires a hands-on expert with a collaborative mindset and a drive for continuous improvement.

Key Responsibilities

• Build direct/programmatic media plans and campaign structures based on client briefings and platform best practices.
• Manage the full campaign lifecycle with a strong focus on QA, monitoring, optimization, and strategic alignment.
• Coordinate and support junior team members with operational tasks (e.g., campaign setup, troubleshooting, data extraction).
• Step in to ensure smooth campaign delivery when needed.
• Participate in client meetings and presentations, supporting strategic leads on programmatic-related narratives.
• Analyze campaign performance and deliver clear tactical recommendations, learnings, and next steps.
• Share input in media strategy discussions, including tactical planning and performance insights.
• Test and evaluate new platforms, formats, and features, and share findings with the team.
• Collaborate with internal teams, media partners, and third-party vendors to ensure high-quality execution.
• Identify and solve workflow, tooling, or process inefficiencies to improve campaign effectiveness.
• Document and share best practices, case studies, and technical know-how with the team.
• Manage campaign administration such as invoicing, budget follow-up, and resolving setup issues.
• Stay up to date on industry trends and propose ideas to enhance internal operations and campaign results.
• Use internal tools and systems consistently to organize daily campaign management tasks.

Key Skills & Qualifications

• Strong ability to translate media briefs into tactical programmatic plans across platforms, formats, and budgets.
• Technically proficient in campaign setup, QA, monitoring, and optimization on platforms like DV360, Amazon DSP, and Teads.
• Deep understanding of performance KPIs across the funnel (awareness to conversion) and how to optimize accordingly.
• Analytical mindset with the ability to interpret data and deliver actionable insights.
• Experience with troubleshooting issues such as underdelivery or technical setup bugs.
• Leadership in guiding and supporting junior team members in operational tasks.
• Excellent collaboration skills across internal teams, clients, and external vendors.
• Highly organized and able to manage multiple campaigns and deadlines efficiently.
• Proactive in suggesting and implementing process improvements.
• Eagerness to test new tools and formats in a dynamic, fast-paced environment.
• Clear and confident communicator, both written and verbal, with internal and external stakeholders.

About OMD

OMD Belgium is an integral part of a global OMD network encompassing over 8,500 professionals spread across 120 offices worldwide. Our mission revolves around unearthing demand potential through insights, sparking consumer desire through innovative ideas, and accelerating business growth for our clients. As a dynamic, creative, and influential media agency network, our collective contributions have cemented OMD as the world's most decorated agency network. Since its establishment in 1996, OMD has held a prominent position as one of the largest media agency networks globally.