Field Sales Representative

Your Mission

As a Field Sales Representative, your core mission is to drive new business. You are a proactive hunter—eager to identify, contact, and convert new resellers in your region. While maintaining and growing relationships and sales with existing customers, your top priority is to expand our market presence and build a thriving network of engaged, high-potential clients.

You’ll be the face of Falk & Ross on the ground—passionate about our products, sharp on customer needs, and relentless in pursuit of growth.

Key Responsibilities

1. Prospect, identify, and onboard new reseller accounts to expand your regional footprint and sales
2. Plan and conduct regular in-person visits to both existing and potential customers—minimum 4 days per week in the field
3. Use the CRM strategically to qualify leads, plan outreach, and track customer interactions and pipeline development
4. Present and promote the full Falk & Ross portfolio with a strong focus on category growth, innovation, and seasonal opportunities
5. Drive adoption of new products and promotions by understanding reseller needs and offering relevant solutions
6. Monitor market activity, gather insights on competitors, and report on opportunities to gain a competitive edge
7. Collaborate with internal teams to ensure a smooth onboarding process and high service levels for new customers
8. Deliver regular reporting on sales pipeline, customer development, visit activity, and conversion rates
9. Think „Service to customers“

Key Performance Indicators (KPIs)

1. Sales Growth:

• Achieve a set percentage increase in regional sales within a specified timeframe (sales volume and value per customer)
• Meet monthly, quarterly, and annual sales targets for the Falk & Ross portfolio.

2. New Business Development:

• Number of new reseller accounts opened per quarter
• % growth in newly acquired customer revenue
• Volume of qualified leads converted through CRM pipeline

3. Field Visit Execution:

• Conduct a minimum number of in-person visits to customers each week to ensure consistent relationship-building and commercial support. With an annual target of minimum number of visits.
• Quality of visits measured by customer feedback and the conversion of visits into sales opportunities.

4. Product Promotion and Sales of Key Lines:

• Drive sales of high-priority products and brands, with specific sales targets for these items. Ensuring the right level of margin for each sale.
• Achieve set targets for introducing new products to clients and gaining buy-in for seasonal or promotional offers.

5. Customer Retention and Satisfaction:

• Maintain a high level of customer satisfaction, measured through feedback, repeat business, and retention rates.
• Achieve a target for customer retention

6. Market Intelligence and Competitor Insights:

• Provide regular reports on competitor activity, market trends, and pricing adjustments, ensuring Falk & Ross stays competitive.
• Track and report on market conditions, identifying new opportunities for sales growth.