afarax is looking for a freelance Marketing Communication Performance Analyst. We need you!br/ br/ h2The project /h2 br/ Our client in the banking sector, is seeking an experienced Marketing Comunication Performance Analyst to strengthen their team.br/ br/ h2Key responsibilities /h2 ul liFacilitate decision-making by analyzing campaign performance and providing actionable insights to optimize marketing strategies. /li liDevelop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends. /li liIdentify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth. /li liDocument, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities. /li /ul br/ h2Is this you? /h2 ul liYou excel in the art of collaborating and inspiring your colleagues while cultivating a sharp analytical mind. /li liData holds no secrets for you, and you know how to turn data into impactful information with a tangible effect on decisions. /li liYou easily make connections and dare to question things by adjusting actions that result in continuous improvement. /li liYou have at least 2 years of experience in measuring the performance of marketing and communication initiatives. You have a good knowledge of marketing performance KPIs, Marketing funnel and conversion funnel. /li liKnowledge of at least one data visualization tool: Tableau and/or Power BI, ... /li liKnowledge of Adobe Analytics /li liMastery of SQL language /li liMastery of Excel /li liYou have a good knowledge of French and a passive knowledge of Dutch or vice versa. /li /ul br/ h2How afarax supports you? /h2 ul liYou benefit from our extensive network. /li liYou will have access to projects that fit your expertise. /li liWe help and support you throughout your project. /li liWe offer the possibility to build a valuable and lasting partnership. /li /ul