Your responsibilities- You help shape the digital architecture that connects our corporate website, customer portal, e-shop, and product information management (PIM) system.
- You translate customer and system data into insights that improve the customer journey for both prospects and customers.
- You contribute to the setup and optimization of marketing automation tools within Microsoft Dynamics 365.
- You manage workflows to ensure that data and systems effectively support marketing activities.
- You safeguard consistency and synergy within the CMS.
- You act as the central contact point for external vendors and partners regarding digital tools and platforms.
- You bring creative ideas for digital campaigns and content initiatives.
- You enrich product information in the PIM system with engaging content to increase customer impact.
- You ensure brand consistency across all digital channels.
Your profile- You hold a bachelor's or master's degree in Marketing, Digital Business, or a related field.
- You have several years of experience with digital platforms (CRM, CMS, e-commerce, PIM) and system integrations.
- You are analytical and process-driven, with a sharp eye for customer experience.
- You have a creative mindset and an interest in digital campaigns and content.
- You are strongly interested in exploring and applying new digital technologies, ideally combined with hands-on experience with some of them (marketing automation, AI-driven tools, analytics platforms, …).
- You like to work proactively and closely with other departments and external partners, and you have excellent communication skills in both Dutch and English.
- Experience with marketing automation tools and/or PIM platforms is an asset.
Our offer- A role in which you help shape the digital backbone of marketing within Petersime.
- The opportunity to optimize customer journeys and digital flows, directly impacting customer satisfaction.
- A dynamic environment where data and creativity come together.
- An opportunity to collaborate with different departments (Marketing, Sales, Product Management, and Services) and eliminate inefficiencies.
Do you see a match with our company and this vacancy for Digital Marketing & Operations Specialist?
Then we warmly invite you to get in touch
Solliciteren