Digital Marketing Manager

Digital Journey Manager

Starting date:

Ideally early November '25

Duration:

EOY '25, with potential extension depending on internal hiring

Desired working regime:

Full-time

Office location:

Mechelen

Fixed office days:

Tuesday and Thursday

Required languages:

• English (must have);

• Dutch (nice to have).

Interviewing process:

• First interview via Teams (approx. 30 minutes);

• Second follow up interview face to face in Mechelen.

• Job Description

Description/Role:

As a Digital Journey Manager , you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements digital commercial strategy and roadmap. With our strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.

You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.

Responsibilities:

• Optimize customer journeys from initial contact to purchase and beyond

• Create functional journey maps using a reverse funnel approach

• Formulate hypotheses for A/B testing and interpret results

• Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing

• Set up and monitor performance reporting

• Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution

• Manage budgets and backlogs efficiently

• Present progress in internal forums such as the tribe cockpit

Requirements & Qualifications:

• Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management

• Strong project management skills with a focus on delivery and quality

• Excellent communication and stakeholder management skills

• Strong analytical mindset and performance orientation

• Ability to navigate complex environments and adapt to changing priorities

• Preferably a master's degree or postgraduate in digital marketing

Must have skills:

• Digital journey mapping

• Adobe Analytics (or Google Analytics)

• SEO, SEA, CRO (including A/B testing)

• E-commerce expertise

• Project management

• Performance reporting tools (e.g., Looker Studio)

Nice to have skills:

• Knowledge of the telco sector

• Dutch language proficiency