Marketing Campaign Manager

Mandatory Skills / Requirements

• Experience
  : Minimum 6 years in marketing, campaign management, or marketing automation.

Technical Tools
:

• Adobe Campaign
• Adobe Analytics
• Internal data tools
• Advanced Excel

Business Expertise
:

• Proven
  project management
  and
  stakeholder management
  experience
• Strong
  analytical thinking
  and passion for marketing data
• Demonstrated experience in
  campaign & journey marketing
• Ability to work
  autonomously
  and in a
  structured
  way.

Nice-to-Have Skills

• Master's degree in Communication, Economics, or Marketing (or equivalent experience).
• Experience in
  marketing automation strategy
  and
  omnichannel journey management
  .
• Hands-on knowledge of
  governance frameworks
  for campaign reviews.
• Experience in
  organizational change
  , training, and communication planning.
• Prior exposure to
  banking/financial services sector
  .