Customer Relationship Management Developer

Greetings from Sloka IT Solutions.

Title -Senior Customer relationship management Developer

Language
- English, French or Dutch

Location
- Leuvensesteenweg, Kortenberg

Duration
- 12+ months

Workplace type
- Hybrid

Experience
- 5 years

About the role:

• We are looking for a CRM & Data Specialist with a versatile and analytical approach to manage and optimize our CRM platform (HubSpot), and to support digital, IT and Customer Experience (CX) initiatives. This role is key to ensuring a seamless customer journey, efficient conversion workflows and a data-driven marketing approach.
• Approximately 70% of the position will be dedicated to managing HubSpot CRM, with the remainder of the time spent supporting digital tools, analyzing customer experience, and analytical initiatives.

Main responsibilities:

• CRM management (HubSpot) – 70 %
• Manage and maintain HubSpot across different teams and activities, ensuring its alignment with business processes.
• Define and implement nurturing strategies to engage prospects and customers throughout the customer lifecycle.
• Create and manage email marketing campaigns: segmentation, personalization, A/B testing, and performance reporting.
• Design, optimize and monitor workflows and pipelines for lead management, conversion and after-sales.
• Manage HubSpot integrations with other digital tools (website, marketing tools, etc.).
• Structure and develop the CRM data model (custom properties, objects, pipelines, etc.) to ensure consistency, scalability and business relevance.
• Ensure data quality (cleaning, deduplication) and compliance with data protection standards (e.g. GDPR).

Solutions digitales & IT:

• Act as a business specialist for the evaluation, implementation and maintenance of digital tools and IT solutions used by the teams.
• Collaborate with cross-functional teams to improve processes, operational efficiency and digital platforms.
• Manage the tools and platforms used by the teams (e.g.: website CMS, marketing tools, internal tools, etc.).

Customer Experience (CX):

• Oversee NPS surveys and maintain dashboards and associated reporting.
• Track survey performance to ensure reliable and representative customer feedback.
• Develop new approaches to collecting customer insights, both qualitative and quantitative.
• Analyze customer feedback to identify friction, unmet needs and improvement opportunities throughout the journey.
• Work collaboratively with relevant teams to prioritize and implement data-driven CX improvements.

Data Analytics:

• Define and manage the tracking and analysis strategy on digital platforms.
• Ensure accurate collection of behavioral and engagement data to inform business decisions.
• Work with internal teams to define KPIs and reporting needs.
• Use data to refine customer segmentation, enrich profiles, and measure campaign effectiveness.
• Contribute to a 360° customer vision, by integrating data into CRM and BI tools.

Essential skills:

• Proven experience with HubSpot CRM (certifications are a plus).
• Mastery of the concepts of marketing automation, segmentation, and workflow design.
• Proven experience in email marketing (content, design, A/B testing, analysis).
• Knowledge of customer journeys and marketing lifecycle.
• Excellent organizational and project management skills.
• Comfortable in a dynamic environment, with interactions between teams.

Desired skills:

• Analytical mind, with experience in data analytics and
  reporting
  tools .
• Experience with digital tools (e.g. Medallia, Trustpilot, CMS, etc.).
• Knowledge of API integrations and/or participation in CRM migration projects.
• Knowledge of UX/CX principles.
• Good understanding of GDPR and issues related to personal data.

Personal qualities:

• Versatile and adaptable — able to wear multiple hats and contribute to a variety of projects.
• Data-oriented, rigorous and attentive to detail.
• Excellent communication skills – ability to translate technical capabilities into business value.
• Proactive, autonomous, proactive.
• Spirit of innovation and willingness to challenge the status quo.

About My Way & Audi Approved:more:

• My Way & Audi Approved :plus are two brands belonging to the D'Ieteren group, specializing in the sale of used vehicles and leasing solutions for professionals. Thanks to our extensive network in Belgium and our commitment to excellence, we support our customers at every stage of their automotive journey, offering them personalized solutions and quality service.

Skills:

• Analytics Level
  Expert
  Most recent experience
  Any time
• CMS Level
  Expert
  Most recent experience
  Any time
• CRM Level
  Expert
  Most recent experience
  Any time
• Data Management Level
  Expert
  Most recent experience
  Any time
• Digital Project Level
  Expert
  Most recent experience
  Any time

Languages:

• Dutch or French Level
  Full professional proficiency
• English Level
  Professional working proficiency

If interested share your updated CV to