Brand Ambassador - Premium Beverage Brand
Location:
Belgium & Luxembourg
A leading international wine & spirits company is seeking a
Brand Ambassador
to lead the charge in driving brand awareness and demand across Belgium and Luxembourg.
This is a unique opportunity to join a dynamic, family-owned company known for developing innovative, premium beverage brands. As Brand Ambassador, you will play a key role in activating our portfolio in both the on-trade and off-trade sectors while managing relationships with key stakeholders, including importers, retailers, and venues.
Key Responsibilities
- Execute the annual sales plan across Belgium & Luxembourg in coordination with regional leadership
- Manage the full brand portfolio across high-energy on-premise (bars, clubs, nightlife) and off-premise (independent liquor stores, RITs, supermarkets)
- Implement engaging sales and marketing activations (e.g., tastings, demos, trade fairs) to drive consumer demand
- Build strong, productive relationships with importers, distributor teams, and key accounts
- Monitor inventory, pricing, and depletion performance to prevent out-of-stocks and ensure brand visibility
- Ensure all point-of-sale materials and brand assets are implemented correctly in the market
- Regularly survey market activity to ensure execution aligns with brand strategy
- Prepare and deliver clear weekly/monthly activity and performance reports
- Collaborate with regional and market managers to manage budgets and optimize marketing spend
Requirements
- 3–5 years of sales experience in the beverage alcohol industry
- Fluency in
English
and
either French or Flemish
(working knowledge of the other language is required) - Ability to work autonomously with a self-starter mindset
- Strong interpersonal and communication skills, including experience presenting to trade clients
- Experience in account activation and importer relationship management
- Proven ability to develop and implement sales and pricing strategies
- Familiarity with market surveying, POS implementation, and product promotions
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Valid driver's license with willingness to travel 4–5 days per week within the territory
What We Offer
- 25% bonus and 25% commission
- Competitive compensation and expense coverage
- Opportunity to work with premium international beverage brands
- A highly autonomous role with entrepreneurial freedom
- Dynamic, social, and fast-paced work environment
- A chance to be a game-changer in a growing market
If you are passionate about premium drinks and building iconic brands, please apply today
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