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Digital Performance Marketeer


About Customaite
At Customaite, we're transforming the customs industry with a robust AI SaaS solution - built to make customs declarations faster, fun and more compliant than ever before. Our product has garnered trust from leading international companies in the logistics sector, and we're ready to scale further.  Operating out of Leuven with a growing, dynamic team, we embrace a true start-up mentality, driven by innovation, collaboration, and a shared mission to transform the future of customs. 
Your Role
As a Digital Performance Marketeer you will join our marketing team and strengthen our digital presence. You will play a key role in expanding brand visibility, enhancing lead generation and harnessing business data to drive impact. 
Are you passionate about driving brand awareness and generating high-quality leads through digital channels? Do you know how to target the right audience, optimise campaigns, and ensure every penny of your budget delivers results? If you're ready to achieve measurable growth through data-driven campaigns, marketing automation, and advanced reporting, this is the role for you. 
In this role you will focus on:  Lead Generation and Advertising
  • Plan, manage, and optimise digital marketing campaigns across Google Ads, LinkedIn, Facebook, and other key platforms. 
  • Develop and execute strategies that boost brand awareness and generate qualified leads. 
  • Manage audience targeting and segmentation to reach the right prospects effectively. 
  • Monitor, analyse, and report on campaign performance, ensuring continuous improvement and maximum ROI. 
  • Conduct A/B testing to improve campaign effectiveness and messaging impact. 
  • Allocate and manage budgets efficiently to maximise campaign performance. 
  • Collaborate with colleagues to develop creative assets and messaging for digital campaigns. 
  • Stay up to date with trends in digital marketing, performance measurement, and automation. 
Marketing Automation and Workflow Optimisation
  • Act as the key user of our marketing automation platform (HubSpot), ensuring that all campaigns are built, tracked, and delivered correctly. 
  • Develop and implement lead scoring, segmentation, and lead flow processes to ensure a seamless and efficient handover of qualified prospects to the sales team. 
  • Continuously identify opportunities for automation to streamline marketing operations and enhance lead nurturing. 
Reporting, Dashboard Creation, and Ad Hoc Analysis (Insights)
  • Design and maintain standardised dashboards (using tools such as Excel, Power BI, or Google Data Studio/Looker Studio) to provide real-time visibility into key performance indicators (KPIs) and marketing ROI. 
  • Monitor, analyse, and report on all campaign performance data, translating complex metrics into clear, actionable insights for senior management and stakeholders. 
  • Conduct in-depth ad hoc analyses to troubleshoot pipeline issues and identify opportunities for improvement. 
  • Ensure accurate tracking and data integrity across advertising platforms and the CRM system. 
  • Support the ongoing development of reporting capabilities as the company grows. 
We're seeking a passionate and data-driven professional who thrives in a fast-paced environment. You have
  • A degree in Marketing, Communications, Business Administration, or a related field. 
  • Minimum of three years' experience in digital performance marketing or online advertising. 
  • Strong knowledge of Search Engine Advertising (SEA), Search Engine Optimisation (SEO), and LinkedIn campaign management. 
  • Proven experience in audience targeting, campaign reporting, and budget optimisation. 
  • Proficiency with HubSpot or similar marketing automation tools. 
  • Excellent analytical and problem-solving skills, with a data-driven mindset. 
  • Creative, proactive, and results-oriented approach to marketing challenges. 
  • Experience with GTM reporting. 
  • Excellent written and verbal communication skills in both English and Dutch. 
What we offer
You'll be stepping into an exciting role in a dynamic organisation with plenty of room for initiative where, from your position, you can directly impact our company. This is within a collaborative, inspiring work atmosphere with enthusiastic colleagues and a professional approach to work.  
Work in a hybrid model with flexible working hours and a mix of home office and our Leuven headquarters. 
Interested?
Do you recognise yourself in this profile and are you ready for a new challenge? Fill in the form below. We look forward to meeting you 
At Customaite, we celebrate diversity and are committed to creating an inclusive workplace. We welcome applicants from all backgrounds, genders, and experiences We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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