Content Marketeer SEO

We're looking for a
Medior
Content Marketer
for one of our clients' teams.

NB: Employee or Freelance

What are your responsibilities?

• Create and optimize content aligned with customer journeys and brand guidelines across owned and paid channels.
• Use of CMS to manage content, links, triggers, and images.
• Translate customer insights into persuasive content using behavioral design and nudging principles.
• Contribute to marketing automation campaigns (MVP journeys, lead flows) and segment-based content mapping.
• Implement SEO (incl. technical SEO), run A/B tests with clear KPIs using CRO tools, and apply continuous content optimization.
• Track performance via Adobe Analytics, Google Search Console, and ContentSquare; manage CID tagging and reporting.
• Integrate AI tools (e.g., Copilot) for ideation while respecting privacy and ethical standards.
• Work within Agile sprints, estimate workload, and contribute to content planning and budget input.

What are your qualifications?

• 2-5 years of experience as a Copywriter with a strong focus on customer-oriented content.
• Native-level Dutch is required.
• Proven experience in content creation, SEO, digital marketing, and A/B testing.
• Proficient in CMS (Sitecore, WordPress, etc), Photoshop, Hotjar, and Google tools (Search Console, Analytics).
• Familiar with GDPR, marketing automation tools, and behavioral design techniques.
• Strong analytical skills and a data-driven, storytelling approach.
• Excellent project planning, stakeholder collaboration, and sprint-based work ethic.