Marketing Lead

ML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI. We partner with bold leaders to turn cutting-edge AI into lasting business impact. With over a decade of proven expertise, we deliver AI that reshapes business models. AI that is reliable and secure, ensuring a lasting impact. From strategy to delivery, we don't just follow the hype—we build the future.

As we are now doing with Unum, the world's first Enterprise Superintelligence.

As a Marketing Lead, you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business. 

Define our value proposition and positioning together with the Head of Business Development:

• Market Mapping: Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets

• Sector Value Props: Support  our Industry Directors in crystalizing the value proposition for our focus industries. 

• Offer Testing: Testing out offers through well designed marketing campaigns before engaging in a full scale investment. 

• Communication Strategy: define our overall communication and channel strategy

• OKRs and Reporting: Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements

• Content Management: Work with our content marketeer to define our overall content strategy and support her with SEO and GEO optimization where needed

• Campaigns & Leads: Execute multi-channel digital campaigns designed specifically for lead generation (not just \"likes\").

• Social & Events: Manage the social media calendar and run both internal and external events.

• Analytics: Track everything. Use data to reallocate budget toward what actually converts.

• Partner Marketing: define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco.

• Team Management: Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams and delivery organization)

• External Partners: Direct agencies and freelancers to ensure quality stays high.

• PR: Handle press releases and media relations

• Budget: manage our annual marketing budget,look for ways to optimize and reallocate to most performing tactics.

First things first, you have: 

• Sector Expertise: Mandatory experience in a tech/AI start-up or service company/ consultancy. You must be comfortable with the tech lingo but also ambiguity and rapid changes and decision-making. 

• Experience: 7+ years of Marketing experience. 

• Education: Master's degree in Marketing, Business, Communication or a related field.

Core Marketing Competencies:

• End-to-end marketing: proven experience in both marketing strategy (positioning/GTM) and hands-on execution (SEO, SEA, CRM, and Content).

• Data-Driven: Advanced analytical skills, you don't just report data, you use it to re-steer strategy. 

• Project Coordination: Expert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion. 

• Product and Service Marketing: while our current focus is on B2B/ Enterprises, expertise in driving demand in B2C SaaS products (eg through viral marketing, influencer marketing etc) are a plus

Communication & Language

• Professional fluency in English, Dutch is a bonus. 

• Ability to translate complex AI  concepts into attractive and crisp business value propositions. 

• Experience in people and budget management