Sales Associate

We are looking for an ambitious professional in Belgium who thrives on converting high-quality inbound leads, excels at opening new doors through outbound, and is ready to own the full sales cycle for smaller opportunities.

If you possess the hunter's instinct and are eager to accelerate your career by mastering both generation and closing, this Sales Associate position is the perfect opportunity.

As a Sales Associate, you are stepping into a high-impact growth role that serves as the training ground for our future Account Executives. You will be responsible for a critical blend of activities that determine our success in the Belgian market.

• Language Proficiency: Native or near-native fluency in Dutch and/or French (to cover the Belgian market regions of Flanders and Wallonia) is mandatory, alongside professional fluency in English (for internal communication and documentation).
  

• Initial Sales Experience: 6 months to 2+ years of prior experience in a sales, business development, or customer-facing role, preferably within a B2B or SaaS environment.
  

• AI Tool Curiosity: Not required to be familiar with tools like Clay, Lemlist, or Clari, but must demonstrate a curiosity and enthusiasm for adopting the newest AI-driven techniques in sales and prospecting.
  

• Digital Foundations: Familiarity with CRM software (e.g., HubSpot, Salesforce) and a baseline comfort with modern sales engagement processes.
  

• Hunter Mentality: Proven ability or demonstrable eagerness to conduct cold outreach (cold-calling, email, LinkedIn) and initiate new conversations with key decision-makers.
  

• Closing Aptitude: Proven track record or strong capacity to learn and manage the full sales cycle for smaller transactions.

• Team Player: Demonstrated ability to be a collaborative team player who is proactive, flexible, and thrives in the fast-paced environment of a growing tech startup.
  

• Coachability & Growth Mindset: A strong desire to learn advanced sales methodologies, take constructive feedback, and continuously improve performance.
  

• High Energy & Resilience: The ability to maintain enthusiasm and persistence, especially when facing rejection in outbound activities.
  

• Discipline & Organisation: Excellent time management and organisational skills necessary to juggle inbound follow-up, outbound campaigns, qualification calls, and deal closing activities simultaneously.

• Curiosity: A naturally inquisitive nature, crucial for successful discovery calls and applying the MEDDIC qualification framework effectively.

Within 3 months, you will: 

• Master all processes and tools you need.

• Be able to do a prospect meeting by yourself 

• Close your first deal

Within 6 months, you will:  

• Be on target and contribute to both your personal and team targets.

• Help the team to improve processes if needed from your own experiences and learnings.  

Within 12 months, you will:  

• Be successful in your role and potentially ready for the next step.

We're thorough but efficient, and we aim to move fast with next steps It's crucial to us that we select our new colleagues carefully, and equally important that Penneo is the right fit for you. As such, the interview process will evaluate both professional and cultural fit, and we welcome any questions from your side throughout the process. 
We can't wait to hear from you

At Penneo, we build technology that helps businesses operate with trust in an increasingly complex world. What started as a digital signing solution in Copenhagen has grown into secure, compliant workflows used across Europe. With new forms of tech- and AI-driven fraud emerging fast, our mission to protect the integrity of digital business is more important than ever
Penneo is a Certified Trusted Service Provider - we were actually the very first private company in Denmark to achieve this certification. Something we're very proud of 
This means we're not \"just another SaaS company\". Rather, we operate critical digital trust infrastructure under the eIDAS regulation, building products that businesses across Europe rely on for identity, signatures, secure data handling, and compliance. 
If you want to join a talented team and help expand the use of meaningful products that define the future of trust in a digital society, Penneo might just be the perfect fit for you. 

This unique role offers unique experience, immediately placing you at the sharp end of both lead generation and closing. You'll be surrounded by senior sales colleagues who are committed to providing the training and coaching necessary to make you a success. Your areas of responsibilities will include: 

• Full-Cycle Ownership (Small Deals): You will manage the entire sales process for smaller, fast-moving inbound opportunities - from initial contact and qualification all the way through to closing the deal and collecting the signature.
  

• Strategic Qualification (Larger deals): For larger, more complex inbound and outbound opportunities, you will expertly qualify the business need and decision-makers, setting the stage for a senior colleague by booking strategic meetings with them.
  

• Proactive Outbound: When the inbound flow requires support, you will switch to hunting mode, strategically reaching out via phone, email, and LinkedIn to generate net-new high-value pipeline.

If you're eager to learn, coachable, and ready to make a significant impact on our success in Belgium, let's talk

This hybrid role combines lead generation, qualification, and closing, accelerating career development in the Belgian market.

• Own Small Deal Closing: Manage the complete sales cycle for smaller, fast-moving inbound opportunities, from initial contact through negotiation to final contract signing.
  

• Strategic Qualification: Conduct in-depth discovery and use the MEDDIC framework to qualify high-value inbound leads, determining if they are suitable for senior Account Executives.
  

• Book High-Value Meetings: Successfully schedule and transition highly-qualified strategic meetings to senior sales colleagues, ensuring a smooth handover with comprehensive notes.
  

• Proactive Outbound Prospecting: Initiate outreach via phone, email, and LinkedIn to generate net-new meetings and fill pipeline gaps when the inbound flow is low.
  

• Pipeline and CRM Management: Maintain accurate, up-to-date records of all activities, deal stages, and customer interactions in the CRM system.

• Feedback & Alignment: Provide actionable market and lead quality feedback to Marketing and collaborate with senior Sales team members on strategic accounts.