Director of Sales
Solliciteren
Plaats
Brussel1000
Brussel
België
Contract
Vooltijds, Onbepaalde duurDatum gepubliceerd
2026-02-13Online to:
2026-04-14EUR 15.00 HOUR
Director of Sales
- Hospitality Talents - Recruitment Agency
- Brussel
- 2 dagen geleden
Hospitality Talents – Recruitment Agency is currently looking for an experienced and hands-on Director of Sales to join the opening team of our client in Brussels.
Our client is preparing the launch of a major new-generation meetings & convention venue in Brussels, scheduled for opening in Q1 2027.
The venue will feature approximately 4,000 m² of fully modular event space on one single level, including a plenary capacity of up to 900 guests, multiple flexible meeting rooms, state-of-the-art technology and immersive design.
Positioned at the crossroads of premium hospitality, corporate events and high-impact conventions, the venue is set to become a key player in the Brussels MICE landscape.
To support this strategic launch, our client is seeking a highly experienced and market-connected Director of Sales (MICE).
Position Overview
The Director of Sales will be responsible for defining and executing the commercial strategy of the venue, with a strong focus on:
Large-scale corporate events
Conventions & plenary meetings
Institutional and European associations
International corporate accounts
Event agencies & strategic partners
This role is both strategic and hands-on, combining market positioning, revenue development and business leadership.
Key Responsibilities
Commercial Strategy & Positioning
Develop and implement the sales strategy for the Brussels market
Position the venue as a leading destination for large-scale corporate events
Define pricing structures, commercial policies and segmentation strategy
Build long-term revenue forecasting and pipeline visibility
Business Development
Leverage and expand an existing network within the Brussels MICE ecosystem
Target corporate HQs, European institutions, associations and event agencies
Secure anchor accounts ahead of opening (pre-sales strategy)
Negotiate high-value contracts and multi-year agreements
Revenue & Performance
Deliver ambitious revenue targets
Drive conversion from inquiry to contract
Optimize yield and space utilization
Monitor market trends and competitor activity
Leadership & Collaboration
Build and lead the sales team (pre- and post-opening phase)
Work closely with Operations, Marketing and Technical Production
Contribute to pre-opening planning and go-to-market strategy
Profile
Minimum 8–10 years of experience in MICE sales or convention business development
Proven track record in selling large-scale events (500–900+ guests)
Strong knowledge of the Brussels corporate and institutional market
Established network with agencies and major accounts
Experience in hotels, convention centers or premium event venues
Strategic mindset combined with operational agility
Fluent in French and English (Dutch is a strong asset)
Package
A rare opportunity to shape the commercial strategy of a landmark venue
Involvement in a high-impact pre-opening project
Strategic leadership role with long-term growth potential
Competitive compensation package with performance-based incentives
Our client is preparing the launch of a major new-generation meetings & convention venue in Brussels, scheduled for opening in Q1 2027.
The venue will feature approximately 4,000 m² of fully modular event space on one single level, including a plenary capacity of up to 900 guests, multiple flexible meeting rooms, state-of-the-art technology and immersive design.
Positioned at the crossroads of premium hospitality, corporate events and high-impact conventions, the venue is set to become a key player in the Brussels MICE landscape.
To support this strategic launch, our client is seeking a highly experienced and market-connected Director of Sales (MICE).
Position Overview
The Director of Sales will be responsible for defining and executing the commercial strategy of the venue, with a strong focus on:
Large-scale corporate events
Conventions & plenary meetings
Institutional and European associations
International corporate accounts
Event agencies & strategic partners
This role is both strategic and hands-on, combining market positioning, revenue development and business leadership.
Key Responsibilities
Commercial Strategy & Positioning
Develop and implement the sales strategy for the Brussels market
Position the venue as a leading destination for large-scale corporate events
Define pricing structures, commercial policies and segmentation strategy
Build long-term revenue forecasting and pipeline visibility
Business Development
Leverage and expand an existing network within the Brussels MICE ecosystem
Target corporate HQs, European institutions, associations and event agencies
Secure anchor accounts ahead of opening (pre-sales strategy)
Negotiate high-value contracts and multi-year agreements
Revenue & Performance
Deliver ambitious revenue targets
Drive conversion from inquiry to contract
Optimize yield and space utilization
Monitor market trends and competitor activity
Leadership & Collaboration
Build and lead the sales team (pre- and post-opening phase)
Work closely with Operations, Marketing and Technical Production
Contribute to pre-opening planning and go-to-market strategy
Profile
Minimum 8–10 years of experience in MICE sales or convention business development
Proven track record in selling large-scale events (500–900+ guests)
Strong knowledge of the Brussels corporate and institutional market
Established network with agencies and major accounts
Experience in hotels, convention centers or premium event venues
Strategic mindset combined with operational agility
Fluent in French and English (Dutch is a strong asset)
Package
A rare opportunity to shape the commercial strategy of a landmark venue
Involvement in a high-impact pre-opening project
Strategic leadership role with long-term growth potential
Competitive compensation package with performance-based incentives
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