General Manager Sales Operations
Solliciteren
Plaats
Brussel1000
Brussel
België
Contract
Vooltijds, Onbepaalde duurDatum gepubliceerd
2026-02-20Online to:
2026-04-21EUR 20.00 HOUR
General Manager Sales Operations
- Anhao Wellness
- Brussel
- 5 dagen geleden
Position Overview
The General Manager – Sales & Operations is responsible for overall studio performance, with a dual focus on revenue growth and smooth day-to-day operations. This role leads the sales, front-of-house, and operational teams to deliver an excellent client experience, hit monthly revenue targets, and ensure efficient, compliant operations.
Key Responsibilities
1. Revenue, Sales, and Membership Growth
· Own monthly revenue, membership, and package targets for the studio.
· Drive lead generation through walk-ins, referrals, social media enquiries, partnerships, and community events. Oversee conversion of all enquiries and trials into paying clients, ensuring consistent follow-up until close.
· Monitor key commercial KPIs: leads, show-ups, conversion rate, revenue per client, utilization, and churn.
· Work with marketing to plan and execute campaigns, promotions, and referral programmes that drive qualified leads and revenue.
2. Client Experience and Retention
· Ensure a high-quality client journey from first contact to long-term membership.
· Implement retention strategies for at-risk clients (expiring packages, low attendance, cancellations, failed payments).
· Collect and analyze client feedback to improve schedules, services, and overall experience.
3. Operations and Service Delivery
· Oversee day-to-day studio operations, including scheduling, facility standards, inventory, safety, and compliance.
· Ensure that class schedules, instructor allocation, and room utilization are optimized for both client experience and revenue.
· Maintain high standards of cleanliness, health, and safety, and proper handling of waivers and client records.
· Ensure accurate use of booking/CRM systems for scheduling, billing, data, and reporting.
4. Team Leadership and People Management
· Lead, coach, and develop front-of-house, sales, and instructor teams to deliver both service and sales results.
· Set clear KPIs and expectations for sales, service quality, and operational excellence, and review performance regularly.
· Manage recruitment, onboarding, scheduling, and ongoing training to maintain a high-performing, motivated team.
5. Financial Management and Reporting
· Prepare and review weekly and monthly performance reports covering revenue, memberships, costs, and key KPIs.
· Manage operating expenses, staff costs, and vendor relationships in line with budget and profitability targets.
· Provide recommendations to ownership on pricing, packages, promotions, and cost optimization.
Requirements
· 5+ years' experience in a managerial role covering both sales and operations, ideally in fitness, wellness, hospitality, or premium retail.
· Proven track record of achieving sales targets while managing day-to-day operations.
· Strong leadership skills with experience managing multi-functional teams (sales, front desk, instructors).
· Excellent communication and interpersonal skills; English required, Cantonese and/or Mandarin a strong advantage for Hong Kong clientele.
· High level of professionalism, ownership, and passion for fitness, wellness, or health.
· Willingness to work a retail-style schedule, including some evenings, weekends, and public holidays.
Compensation and Benefits
· Competitive base salary commensurate with experience, plus performance-based bonuses tied to studio revenue and membership targets.
· Complimentary or discounted access to classes, and potential discounts on private sessions and retail products.
· Clear growth path as the business expands.
The General Manager – Sales & Operations is responsible for overall studio performance, with a dual focus on revenue growth and smooth day-to-day operations. This role leads the sales, front-of-house, and operational teams to deliver an excellent client experience, hit monthly revenue targets, and ensure efficient, compliant operations.
Key Responsibilities
1. Revenue, Sales, and Membership Growth
· Own monthly revenue, membership, and package targets for the studio.
· Drive lead generation through walk-ins, referrals, social media enquiries, partnerships, and community events. Oversee conversion of all enquiries and trials into paying clients, ensuring consistent follow-up until close.
· Monitor key commercial KPIs: leads, show-ups, conversion rate, revenue per client, utilization, and churn.
· Work with marketing to plan and execute campaigns, promotions, and referral programmes that drive qualified leads and revenue.
2. Client Experience and Retention
· Ensure a high-quality client journey from first contact to long-term membership.
· Implement retention strategies for at-risk clients (expiring packages, low attendance, cancellations, failed payments).
· Collect and analyze client feedback to improve schedules, services, and overall experience.
3. Operations and Service Delivery
· Oversee day-to-day studio operations, including scheduling, facility standards, inventory, safety, and compliance.
· Ensure that class schedules, instructor allocation, and room utilization are optimized for both client experience and revenue.
· Maintain high standards of cleanliness, health, and safety, and proper handling of waivers and client records.
· Ensure accurate use of booking/CRM systems for scheduling, billing, data, and reporting.
4. Team Leadership and People Management
· Lead, coach, and develop front-of-house, sales, and instructor teams to deliver both service and sales results.
· Set clear KPIs and expectations for sales, service quality, and operational excellence, and review performance regularly.
· Manage recruitment, onboarding, scheduling, and ongoing training to maintain a high-performing, motivated team.
5. Financial Management and Reporting
· Prepare and review weekly and monthly performance reports covering revenue, memberships, costs, and key KPIs.
· Manage operating expenses, staff costs, and vendor relationships in line with budget and profitability targets.
· Provide recommendations to ownership on pricing, packages, promotions, and cost optimization.
Requirements
· 5+ years' experience in a managerial role covering both sales and operations, ideally in fitness, wellness, hospitality, or premium retail.
· Proven track record of achieving sales targets while managing day-to-day operations.
· Strong leadership skills with experience managing multi-functional teams (sales, front desk, instructors).
· Excellent communication and interpersonal skills; English required, Cantonese and/or Mandarin a strong advantage for Hong Kong clientele.
· High level of professionalism, ownership, and passion for fitness, wellness, or health.
· Willingness to work a retail-style schedule, including some evenings, weekends, and public holidays.
Compensation and Benefits
· Competitive base salary commensurate with experience, plus performance-based bonuses tied to studio revenue and membership targets.
· Complimentary or discounted access to classes, and potential discounts on private sessions and retail products.
· Clear growth path as the business expands.
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