As Social Media Manager, you are the driving force behind Labellov's social media presence. You translate luxury products, trends, and brand DNA into strong, consistent content, while actively growing and nurturing our digital community. With Instagram as your main focus, you balance creativity, strategy, and community engagement to strengthen Labellov's position in luxury resale. Who are you? You are either an experienced social media professional with a strong affinity for luxury and fashion, or a highly motivated creative with the ambition to grow into a leading role within luxury resale marketing. You understand how storytelling, community, and data come together to build a premium brand online. You are hands-on, trend-aware, and instinctively protect brand tone and quality across every touchpoint. Your responsibilities Own social media strategy, content planning and execution (Instagram as priority) Develop creative formats, campaigns, and product storytelling aligned with Labellov's brand identity Leverage your graphics skills to develop engaging ads Coordinate and create reels, posts, and stories together with interns Develop and optimize Instagram growth strategies based on trends and competitor analysis Monitor performance and translate insights into clear monthly reporting and optimizations Manage the social media community (DMs, comments, mentions) with speed, accuracy, and a premium tone Engage daily with influencers and support partnerships and collaborations This role is ideal for someone who: Lives and breathes social media Has a passion for luxury, fashion, and resale Combines creative instinct with strategic thinking Enjoys building communities and long-term brand visibility You will play a key role in shaping Labellov's digital voice and growing its relevance at the intersection of luxury, sustainability, and culture.