International Brand Marketeer

About the Company

Xandres is committed to expanding brand awareness in a stimulating environment with a strong can-do culture surrounded by pleasant people.

About the Role

In this job, you combine strategic planning, cultural insight, and marketing execution to ensure the brand resonates with diverse audiences while maintaining a consistent international identity. Through insight-driven plans, compelling storytelling, and creative execution, you will shape Xandres’ international growth trajectory — with a strong focus on accelerating our presence in the Netherlands and Germany.

Responsibilities

• Define, together with the management, and execute the international brand strategy to deliver profitable international growth.
• Shape and maintain a coherent, consistent and relevant brand identity across markets.
• Monitor consumer trends and behaviours to identify opportunities and adjust messaging accordingly.
• Grow brand awareness through well-targeted international media campaigns.
• Collaborate with internal teams (design, retail, e-commerce) and local agencies to localize campaigns effectively.
• Champion the Xandres brand across all consumer touchpoints.
• Lead initiatives for product and collection storytelling, new launches, and brand-curated events.
• Support international wholesales with brand tools, activation plans, and by creating attractive sales events.
• Track brand performance, making data-driven decisions to refine strategy.

Qualifications

• Degree in marketing, communication, fashion management or related field.
• Proven experience in managing multi-market brand campaigns.
• Experience in managing the German market from a brand perspective.
• Solid knowledge of media, digital marketing, CRM, social media, and PR strategies.

Required Skills

• Brings minimum 5 years of experience in international brand marketing, preferably in fashion or lifestyle sectors.
• Has a deep understanding of branding, visual communication, and consumer psychology.
• Thinks strategically and acts hands-on.
• Combines creativity with analytical thinking.
• Has excellent communication and presentation skills.
• Understands how to balance global brand consistency with local relevance.
• Is highly collaborative and thrives in a fast-paced, cross-functional environment.
• Has experience working with media management.
• Has experience in an omnichannel environment (retail, digital, wholesale).
• Is fluent in English. German is a plus.

Preferred Skills

• Experience in managing the German market from a brand perspective.

Pay range and compensation package

• Permanent contract (39h/week).
• Monday-Friday.
• Address HQ: Nijverheidsstraat 20, 9070 Destelbergen (Great Ghent area).
• Hybrid working: two days per week.
• Training courses and evolution talks to focus on your personal growth.
• Annual staff parties and events.

Equal Opportunity Statement

Xandres is committed to diversity and inclusivity in the workplace.

```