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Solliciteren



Head of Marketing


Head of Marketing – Belgium
Brussels | Full-Time | Leadership Role
Are you ready to lead marketing for a high-growth, consumer-facing digital platform in Belgium?
We're looking for an experienced Head of Marketing to own and drive the country-wide marketing strategy, leading a local team while working closely with senior leadership and central marketing functions. This is a highly visible role with full ownership across brand, performance, CRM, partnerships, and local market activation, directly impacting growth, loyalty, and customer preference.
As a member of the Country Management Team, you'll play a key role in shaping strategic direction and accelerating business performance in a competitive, fast-moving market.
What You'll Be Responsible For
Strategy & Leadership
Define and execute the local marketing strategy in line with overall country and business objectives
Act as a trusted strategic partner to the Country Director and senior leadership
Lead, coach, and develop a cross-functional local marketing team
Brand, Performance & Growth
Oversee all marketing channels including brand campaigns, performance marketing, CRM, partnerships, PR, social, TV, and online video
Own media strategy and budget decisions, ensuring maximum ROI and business impact
Drive brand awareness, consideration, loyalty, and frequency across Belgium
Cross-Functional Collaboration
Partner closely with Sales, Customer Service, and Logistics to ensure commercial initiatives and partner offers are fully supported by marketing
Align with central Brand, Performance, and Retention teams, providing strong local market insights
Ensure global campaigns and partnerships are executed flawlessly at local level
Market Activation & Visibility
Strengthen brand presence through local activations, partner marketing, and last-mile visibility
Advise senior stakeholders on strategic decisions related to brand, performance, and retention in the Belgian market
What You'll Bring
Essential Experience
Senior-level experience across all core marketing disciplines
Proven track record leading high-performing, cross-functional marketing teams
Strong background in marketing strategy development and execution
Experience managing media strategy and significant budgets
Deep understanding of data-driven marketing, analytics, and performance reporting
Skills & Mindset
Commercially minded, strategic, and execution-focused
Excellent stakeholder management and communication skills
Comfortable operating in a fast-paced, competitive, consumer-driven environment
Languages
Fluent Dutch or French + English (written & spoken)
Additional languages are a plus
Why This Role
Full ownership of marketing for an entire country
High visibility and influence at leadership level
Opportunity to shape brand and growth in a competitive digital market
Dynamic, international, and performance-driven environment
Strong emphasis on collaboration, ownership, and impact

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