Marketing Specialist Nordics

As a Regional Marketing Specialist, you are responsible for developing and executing the omnichannel marketing plan for the Nordics region and a few additional business units of which the most important one is Battery Supplies. 

You translate sales, product category, and market priorities into an effective (digital) marketing plan and implement it. You act as the specialist in all marketing domains and platforms- ranging from creative content creation and digital marketing to trade fairs and events - ensuring you monitor performance to continuously learn and optimize. You are comfortable navigating a diverse and complex stakeholder environment, keeping focus on activities with the highest impact and showing the necessary influencing skills to do so.

Regional Marketing Plan 

• Strategic Planning: Translate global & regional sales and product category plans into a localized strategy that resonates with the market.

• Ownership: Act as the single point of marketing contact for your region, owning the marketing action plan and managing the allocated budget.You act as a peer in conversations with Regional Sales Management.

• Market Intelligence: Develop a deep understanding of the Nordics market and Battery Supplies business unit, including trends, competition, and customer network structures. 

• E-commerce Focus: Develop and execute an e-commerce-first strategy for the Nordics region, ensuring the right content is delivered at the right time for maximum impact.

Regional Campaign Execution

• Omnichannel Execution: Develop and execute impactful omnichannel campaigns to grow the business and create customer loyalty. You ensure the tone of voice is culturally appropriate and commercially effective for the audience.

• Asset Management: Define, brief, and coordinate marketing content assets. You manage the creative direction of deliverables - including digital, print, and multimedia - ensuring they meet quality standards and align with best-practice guidelines.

• Event Management: Organize and actively participate in local sales events, tradeshows, and customer visits to strengthen the brand and expand the customer database.

Stakeholder Collaboration: 

• Liaise with internal stakeholders and external agencies (e.g., PR & advertising agencies) to ensure marketing efforts directly support sales targets and regional growth priorities.

• Collaborate closely with Centers of Excellence & Marketing Excellence to integrate customer-centric strategies into regional marketing plans.

Performance Monitoring

• Analysis: Analyze, track, and report on the performance of marketing activities using available dashboards. You use these metrics as the basis for marketing plan changes and decision-making.

• Optimization: Continuously adapt your approach to maximize ROI, customer growth, and profitability within your region.

Project management 

• Super-regional and multi-regional projects: You lead super-regional projects as well as operational multi-regional projects. You occasionally test and support the roll-out of new feature launches and platform enhancements.

• New products and services: you support our Electronics department in bringing new services to market by rolling out a curated marketing plan mainly consisting of smaller fairs, advertising and marketing assets.

• Experience: Minimum 3 years of professional experience, preferably with a focus on B2B, e-commerce and digital marketing.

• Languages: Fluent in spoken and written English; knowledge of Dutch and a Nordic language is a plus.

• Marketing Expertise: Solid understanding of marketing strategy, tactics and best practices. You are comfortable managing multiple projects simultaneously, from digital campaigns to physical events.

• Tools: Hands-on experience with marketing tools and software such as Selligent, Salesforce, Drupal, Wordpress and Tableau.

• Travel: Willingness to travel a few times a year to engage with customers and business stakeholders.

• Analytical Mindset: Strong ability to interpret marketing metrics to assess campaign performance and profitability.

• Communication: Strong communication skills with the ability to provide structural feedback and push back when needed.

• Agility: You approach challenges with a positive attitude, ensuring quality and accuracy in a fast-paced environment.

• A competitive salary with benefits such as meal vouchers and insurances.

• Flexible working hours, home working (2 days/week) and a healthy work-life balance.

• 20 paid vacation days and 12 WTR days.

• An easily accessible work location (but remote work is also possible).

• A people-centric culture where your fitness and mental well-being matter.

• Lunch breaks and sports facilities in TVH Park, the company's green zone.

• Access to LinkedIn Learning and many in-house (and external) training courses.

• Fun after works and other optional events (e.g. TVH Kaffee).

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

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