Data Analyst

Data Analyst – Total Video
Amsterdam/Antwerp – Reach 91% of all Dutch people with your work
As a Data Analyst in our pioneering Total Video team, you make an impact every day through our news media, magazines, online services, radio, and TV. Whether you work in front of or behind the scenes, you are a media maker Want to develop yourself further and help shape our groundbreaking media productions? Keep reading

\"I love being able to connect the dots between traditional TV and digital video – it's fascinating to see how data can literally reshape the future of advertising.\"
Want to hear the full story from one of our media makers? Click here.

What will you do?
You will be the analytical engine behind a revolutionary advertising product for both the Belgian and Dutch markets. You don't just crunch numbers; you translate complex datasets into strategic insights that lay the foundation for an integrated ecosystem. Without your role, we would lack the insights needed to unify TV and online video into one scalable solution.

You do this by:

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• Dataset mapping: Taking the initiative to identify relevant datasets, such as panel data and first-party data, to support the Total Video product.
• Complex data analysis: Analyzing intricate datasets and translating them into impactful insights for the development of unified data models.
• Business translation: Understanding business needs and converting them into actionable analyses and concrete suggestions.
• Cross-border collaboration: Working closely with Ad Alliance (NL) and DPG Media Advertising (BE) to move the product from concept to scale.
• Strategic advising: Providing stakeholders with data-backed recommendations to refine the advertising product.

Who are we?
We are a newly formed Business Development & Product team created to lead the transition to Total Video. Over the coming years, we are investing heavily in this domain, offering you a unique opportunity to build a market-changing product from the ground up.

Our team is a hybrid of professionals with business, product, and technology backgrounds. We are part of the
Advertising Ecosystem & Strategy
domain, which includes Advertising Strategy, Advertising Ecosystem, and Business Analysis. Together, we work in a dynamic environment where innovation, data models, and large-scale rollouts come together.

What makes you the ideal candidate?
For this role, we are looking for a driven media maker. You are optimistic, involved, motivated, and creative – and you can look beyond the numbers to see the story they tell about our audience and advertisers.

You also possess:

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• Strong analytical skills and a proven ability to recognize patterns in complex datasets.
• Experience with SQL and data visualization tools such as Looker, Qlik, or Tableau.
• The ability to turn analyses into practical recommendations for both technical and non-technical stakeholders.
• Affinity with statistics and predictive modeling, preferably in a media or advertising environment.
• Excellent communication skills, allowing you to convey clear insights to diverse audiences.

At DPG Media, we welcome all talent in society. Regardless of your background, we invite you to apply for this position. Differences between colleagues lead to surprising insights and innovative solutions – something we value highly. Click here to learn more about our inclusive workplace.

What do we offer you?
You'll join an inspiring environment in constant motion, with colleagues who see opportunities and keep the glass half full. We offer you the chance to develop yourself daily – for example, through our DPG Academy and DPG Campus.

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• A salary in line with your experience
• A 36-hour workweek
• 8% holiday pay and 4% personal choice budget
• Annual profit sharing based on DPG Media's performance
• Room to develop yourself both on the job and online via our DPG Academy / DPG Campus
• Flexibility to align your own cultural holidays
• A fantastic office in Amsterdam or Antwerp– from spontaneous drinks to team outings and our legendary staff party, you'll feel right at home

More reasons to join DPG Media
We work across more than 90 strong news brands, magazines, TV programmes, radio stations, and online services such as Qmusic, , Tweakers, Libelle, VTM, and more. We reach 90% of Dutch people monthly and 8 out of 10 Flemish people. You'll work in a professional environment where freedom is a priority, with all the space you need to build your future through workshops and training.

Be an entrepreneur, a learner, a team player – and above all, be yourself. At DPG Media, everyone is welcome. Join over 5,500 smart colleagues eager to make you part of their project team, pub quiz team, or sports team.

Discover what we can offer you. And while you're at it, find us on Instagram, LinkedIn, and X.

Applying, and then?
Are you ready to get started? Apply now You'll receive a response to your application within 10 working days, letting you know whether you're in the first selection round. If you are, we'll contact you by phone to schedule an appointment at our office in Amsterdam. Want to know more?

We like to do our own recruitment and do not wish to collaborate with agencies to fill this role.