Marketing Lead

ML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI. We partner with bold leaders to turn cutting-edge AI into lasting business impact. With over a decade of proven expertise, we deliver AI that reshapes business models. AI that is reliable and secure, ensuring a lasting impact. From strategy to delivery, we don't just follow the hype—we build the future.

As we are now doing with Unum, the world's first Enterprise Superintelligence.

As a Marketing Lead , you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business.

YOUR IMPACT

Strategy & Positioning (20%)

Define our value proposition and positioning together with the Head of Business Development:

• Market Mapping: Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets
• Sector Value Props: Support our Industry Directors in crystalizing the value proposition for our focus industries.
• Offer Testing: Testing out offers through well designed marketing campaigns before engaging in a full scale investment.
• Communication Strategy: define our overall communication and channel strategy
• OKRs and Reporting: Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements

Hands-on Execution (60-70%)

• Content Management: Work with our content marketeer to define our overall content strategy and support her with SEO and GEO optimization where needed
• Campaigns & Leads: Execute multi-channel digital campaigns designed specifically for lead generation (not just "likes").
• Social & Events: Manage the social media calendar and run both internal and external events.
• Analytics: Track everything. Use data to reallocate budget toward what actually converts.
• Partner Marketing: define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco.

Coordination & Ops (10-20%)

• Team Management: Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams and delivery organization)
• External Partners: Direct agencies and freelancers to ensure quality stays high.
• PR: Handle press releases and media relations
• Budget: manage our annual marketing budget, look for ways to optimize and reallocate to most performing tactics.

WHY YOU?

First things first, you have:

• Sector Expertise: Mandatory experience in a tech/AI start-up or service company/ consultancy. You must be comfortable with the tech lingo but also ambiguity and rapid changes and decision-making.
• Experience: 5+ years of Marketing experience.
• Education: Master’s degree in Marketing, Business, Communication or a related field.

Core Marketing Competencies:

• End-to-end marketing: proven experience in both marketing strategy (positioning/GTM) and hands-on execution (SEO, SEA, CRM, and Content).
• Data-Driven: Advanced analytical skills, you don't just report data, you use it to re-steer strategy.
• Project Coordination: Expert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion.
• Product and Service Marketing: while our current focus is on B2B/ Enterprises, expertise in driving demand in B2C SaaS products (eg through viral marketing, influencer marketing etc) are a plus

Communication & Language

• Professional fluency in English , Dutch is a bonus.
• Ability to translate complex AI concepts into attractive and crisp business value propositions.
• Experience in people and budget management