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Head of Market Insight and Foresight


ph3About us /h3 pWe are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us! /p h3About the role /h3 pWe are currently looking for a bHead of Market Insight and Foresight /b - a pivotal role in shaping and developing the full potential of the data driven insight and foresight agenda across the organisation, with the ambition to build industry-leading insight capability and transform how we anticipate change, segment our markets, understand customer needs, and forecast performance that leads to business and growth opportunities. /p pYou will develop and lead the EMEA market insight and foresight strategy, aligning with business priorities and long-term growth objectives. Working cross-functionally with Sales, Marketing and Innovation, Data and IT teams and partnering with trusted external agencies, you will ensure that predictive analytics, scenario planning and customer research are embedded into the way we operate and innovate. /p pThis is a senior, high-visibility role that has an impact on the overall marketing and business strategy and the delivery of all marketing sub-teams, combining strategic thinking, analytical leadership, and customer-centric vision. /p h3Key Responsibilities /h3 ul liLead the global insight and foresight strategy, identifying key trends, disruptions, opportunities and risks to inform business and innovation strategy /li liBuild a best-in-class insight function that is central to strategic planning, new product development and commercial prioritisation /li liPartner with Digital/ Data/ IT to apply predictive modelling and machine learning techniques to key business questions /li liRun periodic cross-functional scenario planning sessions to anticipate market shifts and generate proactive responses /li liSupport the Strategic Marketing functions in market segmentation initiatives, integrating internal and external data to identify high-potential segments and prospects /li liOversee all customer research programmes within the Sales, Marketing and Innovation function, ensuring strategic alignment, quality and efficiency /li liBuild strong partnerships with selected research agencies and streamline delivery across projects /li liLead a high-performing Market Insight team, providing guidance, coaching, mentorship, and professional development opportunities /li /ul h3About You /h3 ul liA Degree in Business, Economics, Data Science, Marketing or related discipline /li liExperience in delivering results in both B2B and B2C organisations /li liTechnical expertise of market research methodologies e.g. qualitative and quantitative research, applied in strategic commercial projects /li liStrong analytical skills and proficiency in visualisation and data analysis techniques and tools (Excel, Power BI) /li liExcellent storytelling, data visualisation, and PowerPoint skills with the ability to create succinct and impactful narratives that drive action /li liExcellent communication and presentation skills with the ability to influence and translate market insights and trends into business opportunities /li liDemonstrable leadership experience in a Market Insight or Strategy function in a global matrix organisation /li liExperience in running scenario planning/ foresight workshops cross-functionally with or without agency support /li liCurious about new technologies and entrepreneurial mindset /li /ul h3Benefits /h3 ul liCompetitive salary, annual bonus and car allowance /li li25 days holiday plus bank holidays /li liPrivate Medical Insurance, Pension scheme, life assurance and income protection /li liEmployee Assistance Programme /li liEmployee Discounts /li liCycle to work scheme /li /ul h3Location /h3 pLondon (Paddington), UK, or Brussels, Belgium - hybrid /p pTo fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed. /p pOur people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria. /p /p #J-18808-Ljbffr

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