Business Analyst Marketing Automation Consultant, Keystone Solutions

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Solliciteren

Plaats

Brussels
België
België

Contract

Vooltijds, Onbepaalde duur

Datum gepubliceerd

2026-03-05

Online to:

2026-05-04
EUR 20.00 HOUR

Business Analyst Marketing Automation Consultant

Keystone Solutions
België
12 uren geleden

ph3Mission Overview /h3 pAbout the job Business Analyst Marketing Automation Consultant /p h3Mission Context /h3 pWithin the client’s Tribe Customers, the mission is to ensure the organization knows its customers and can interact with them accordingly. The team focuses on providing access to correct and up-to-date customer data, managing each phase of the customer lifecycle, and facilitating customer‑relationship interactions. You will join a team of professionals dedicated to supporting personalized customer interactions and contributing to the client’s purpose as a trusted partner. /p h3Function Description Responsibilities /h3 ul liServe as the functional expert for Adobe Campaign, driving the analysis, design, and optimization of marketing automation workflows, campaigns, and data integrations. /li liEnsure seamless alignment between business objectives, technical execution, and regulatory compliance within the Adobe Campaign ecosystem. /li liAdobe Campaign Requirements Solution Design: ul liLead the elicitation, documentation and prioritisation of business requirements for Adobe Campaign, including campaign workflows, dynamic content personalization, data model and schema extensions, and integration with CRM/other systems. /li liTranslate marketing strategies into technical specifications for Adobe Campaign, ensuring scalability and compliance. /li liDefine use cases, user stories and process flows tailored to Adobe Campaign’s capabilities. /li /ul /li liWorkflow Campaign Optimization: ul liDesign, configure and optimise Adobe Campaign workflows for performance, efficiency and error handling. /li liAnalyse campaign performance metrics and recommend data‑driven improvements. /li liTroubleshoot technical and functional issues in collaboration with administrators and IT teams. /li /ul /li liData Compliance Governance: ul liEnsure data integrity and compliance within Adobe Campaign, particularly for regulated communications. /li liDefine data mapping and synchronisation rules between Adobe Campaign and other systems. /li liDocument audit trails and approval processes for mandatory or high‑risk campaigns. /li /ul /li liStakeholder Collaboration Training: ul liAct as the primary liaison between marketing teams, IT and Adobe Campaign administrators. /li liConduct workshops and demos to gather input, validate designs and train end‑users. /li liSupport user acceptance testing by defining test cases. /li /ul /li liEnd-to-End Project Ownership: ul liTake full ownership of Adobe Campaign‑related projects, from requirements gathering to deployment. /li liManage requirements traceability and impact analysis for changes. /li liCollaborate with external vendors or Adobe support to resolve platform limitations or customisation needs. /li /ul /li liContinuous Improvement Innovation: ul liStay updated on Adobe Campaign updates, features and industry trends. /li liIdentify opportunities to automate manual processes or enhance existing workflows. /li liShare best practices and lessons learned across teams. /li /ul /li /ul h3Key Differentiators For This Role /h3 ul liHands‑on Adobe Campaign implementation expertise, from configuration and testing to change management and launch. /li liExperience in regulated environments, especially compliance‑driven communications. /li liAutonomous and proactive, able to own Adobe Campaign projects end‑to‑end with minimal oversight. /li liTechnical acumen, comfortable discussing data models, APIs and integrations with IT teams while translating needs for marketing stakeholders. /li liExperience with other marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot) is a plus. /li /ul h3Language Requirements /h3 ul liDutch: Strong written and spoken communication skills, or /li liFrench: Strong written and spoken communication skills, or /li liEnglish: Strong written and spoken communication skills /li /ul h3Education /h3 ul liMasters or Bachelors degree /li /ul h3Required Experience / Knowledge /h3 ul liAt least 3 years of relevant experience /li liBusiness Experience (mandatory): ul liTranslating marketing objectives into Adobe Campaign requirements. /li liCreating user stories, use cases and process flows tailored to Adobe Campaign. /li liDocumenting functional specifications for campaigns, workflows and data integrations. /li liActing as the primary liaison between marketing teams and IT/Adobe admins. /li liFacilitating workshops, demos and sign‑offs to validate requirements. /li liManaging conflicting priorities between business needs and technical constraints. /li liEnsuring regulated communications comply with internal/external rules. /li liDocumenting audit trails for mandatory or high‑risk campaigns. /li liDefining test cases for UAT and validating campaign outputs against business requirements. /li liDriving end‑to‑end delivery of Adobe Campaign projects with minimal supervision. /li liManaging requirements traceability and impact analysis for changes. /li /ul /li liBusiness Experience (preferable): ul liExperience in change management and driving Adobe Campaign adoption across teams. /li liCollaborating with external vendors or Adobe partners for complex implementations. /li liUnderstanding omnichannel marketing strategies and aligning Adobe Campaign capabilities with customer journey mapping. /li liExperience in highly regulated industries with strict communication rules. /li liFamiliarity with mandatory communications initiatives. /li liIdentifying automation opportunities and standardising templates, naming conventions and workflows. /li liKeeping abreast of marketing automation trends and exploring emerging Adobe Campaign features. /li /ul /li /ul h3Soft Skills /h3 ul liClear communication, active listening and concise documentation /li liStakeholder management, negotiation and trust‑building /li liAnalytical thinking, problem‑solving and decisive action /li liEnd‑to‑end accountability and proactive escalation /li liAdaptability, resilience and eagerness to learn /li liCross‑functional teamwork and conflict resolution /li liMentoring, influence and driving adoption /li liProcess optimisation and feedback‑driven improvements /li liCustomer‑centric mindset and intuitive experience design /li liStrategic alignment, risk anticipation and balancing speed/quality /li /ul h3Why Join Keystone Solutions? /h3 ul liAs a consultant, you will work on‑site at client locations, embracing the dynamic nature of consultancy and representing Keystone Solutions in every engagement. /li liExperience a wide variety of projects and challenges across different client environments, fuelling your professional growth. /li liBenefit from continuous learning and development opportunities, turbo‑charging your expertise and broadening your horizons. /li liAdvance your career ambitions within a framework that values growth, innovation and excellence. /li liAs a K‑Stone, you bring our core values—integrity, collaboration and ambition—to every mission. /li /ul pIf you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal. /p /p #J-18808-Ljbffr

Solliciteren

Business Analyst Marketing Automation Consultant

Plaats

Contract

Datum gepubliceerd

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Business Analyst Marketing Automation Consultant

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