Business Analyst Marketing Automation

Responsibilities

• Act as the functional expert for Adobe Campaign, translating marketing strategies into scalable and compliant solutions.
• Elicit, analyze, document, and prioritize business requirements related to campaigns, workflows, and data integrations.
• Design and optimize campaign workflows including targeting, segmentation, personalization, and scheduling.
• Define user stories, use cases, functional specifications, and process flows tailored to Adobe Campaign capabilities.
• Configure and enhance workflows for performance, scalability, and error handling.
• Analyze campaign KPIs (delivery, open rates, CTR, conversions) and recommend improvements.
• Ensure data integrity, GDPR compliance, and proper opt-in/opt-out management.
• Document audit trails and approval processes for mandatory or high-risk communications.
• Act as liaison between marketing, IT, and Adobe Campaign administrators.
• Facilitate workshops, validate requirements, and support User Acceptance Testing (UAT).
• Take end-to-end ownership of Adobe Campaign projects from requirements to deployment.
• Manage traceability, impact analysis, and risk assessment for changes.
• Drive continuous improvement, automation, and innovation in campaign processes.

Required Skills

• Minimum 3+ years of experience as a Business Analyst in Marketing Automation.
• Strong hands-on experience with Adobe Campaign (implementation, configuration, testing, rollout).
• Expertise in requirements gathering, user story creation, and functional documentation.
• Strong understanding of campaign workflows, segmentation, and personalization logic.
• Experience with CRM integrations, APIs, data models, and schema extensions.
• Knowledge of compliance and regulated communications (GDPR, financial services).
• Experience defining and executing UAT test cases.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with data-driven decision-making ability.
• Autonomous, proactive, and accountable.
• Strong communication skills in English plus Dutch or French.