Content Designer

Role Overview

We are looking for a Conversational (AI) Designer with a native level of Dutch to design and optimize AI-driven conversations for digital customer interactions. In this role, you will craft clear and engaging dialogues for chat and voice bots across both sales and after-sales journeys, helping deliver an excellent digital customer experience.

Working within a cross-functional agile team, you will combine language expertise, conversational design, and analytical thinking to improve bot performance, increase customer satisfaction (CSAT), and maximize bot containment rates.

Key Responsibilities

• Design and write conversational flows in Dutch and English, ensuring clarity, engagement, and consistency in tone of voice.
• Create and optimize dialogues using conversational design tools (e.g., Voiceflow) and implement them in a conversation management platform (e.g., Dialogflow CX).
• Train bots to better understand user input in collaboration with AI/NLP specialists.
• Monitor and analyze conversation logs to identify improvement opportunities.
• Continuously optimize dialogue flows based on user behavior and performance insights.
• Share expertise in AI conversational copywriting and prompting, including training colleagues through workshops or coaching.

Required Skills & Experience

• Native Dutch speaker with excellent written and verbal English (French is a plus).
• Strong conversational AI copywriting and dialogue design skills.
• Experience configuring conversational bots (chat and/or voice).
• Demonstrated experience with digital communication (chat, messaging, social media, etc.) in a professional context.
• Good understanding of NLP, AI, and machine learning concepts and how they impact conversational design.
• Strong analytical and communication skills.
• Experience working in an agile environment.
• Proactive, self-driven, and able to work under pressure.

Ideal Candidate

• Passionate about language, technology, and AI.
• Customer-centric and interested in digital customer experience.
• Creative thinker who understands both conversation design and copywriting.
• Strong team player who collaborates well with product, AI, and business stakeholders.
• Organized, adaptable, and open to working in a fast-evolving digital environment.

Interested?

Please share your CV with me at imanela@tcrew.be