Senior Brand Manager - Beyond Beer

Seniority Level: Associate

#Ownership

Senior Brand Manager - Beyond Beer

The Beyond Beer team works on innovative products outside our existing beer portfolio. The team offers the opportunity to work across innovation, brand, and commercial projects in a fast-moving and dynamic environment.

The successful candidate will have a leading strategic role for Beyond Beer, reporting into the Beyond Beer Marketing Director. This person will be responsible for EZY (Energy drink) in Belgium, will support on the launch of a new Global Brand proposition, and will lead the expansion of the new Global Brand proposition across Belgium & Netherlands in 2026. They will have the opportunity to demonstrate leadership with key senior stakeholders at a Global, Zone and Business Unit level as well as with external agencies.

Who we are:

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.

We empower you to dream big, lead change, and create a long-lasting legacy. ​

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. ​

That’s Who We Are: Come and OWN IT!

We are the world’s biggest brewer! Headquartered in Leuven, Belgium, we have opportunities across Europe in Belgium, the Netherlands, France, Luxembourg, Germany, Italy, the Czech Republic, the UK, Ireland, and Spain. Two key parts of our ecosystem are Budweiser Brewing Group (BBG) in the UK and Compañía Cervecera de Canarias (CCC) in the Canary Islands.

We are proud to have a team of 155,000 colleagues representing 135 nationalities and to operate 28 breweries across Europe.

Job Description/Activities:

• Day-to-day management of EZY energy drink in Belgium, in collaboration with BU and cross-functional teams
• Leading the preparation & execution of launch and go-to-market plans of a new Global Brand proposition in Belgium & Netherlands in 2026 and supporting on France 2025, in collaboration with the rest of the Beyond Beer, BU, and cross-functional teams
• Developing and implementing full 360 brand plans, including communication and trade execution to scale the brand and meet commercial objectives. Ensuring plans and execution is aligned with senior stakeholders
• Building relationships with global & local agencies to ensure delivery of high impact campaigns and communications relevant to our target audience
• Assessing, feeding back on, and guiding the creative development of assets for use both above and below the line
• Working with our connections team and external media partners to maximize media impact within our budget
• Accurate & diligent ownership of marketing budget & monthly processes
• Monthly performance reporting as required

Who are we looking for:

• Brand management experience in (alcoholic) beverage companies
• Project management experience
• Strong stakeholder and communication skills
• Fluent English and Dutch

Don’t check every box? No worries! If you’re enthusiastic, ambitious, and eager to learn, with the right motivation and mindset, we’ve got your back. We’ll guide you to become a successful Beyond Beer Senior Brand Manager, learning, growing, and thriving alongside a team that’s invested in your success. Passion and drive can take you far, let’s build your future together!

Next to our competitive base salary, we put our people first by providing on-top benefits:

• Competitive Bonus.
• A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.).
• Quarterly vouchers to taste our delicious beers.
• Compensation & seniority days in addition to legal holidays (40 Days total).
• Meal vouchers, allowances, gift per company policy.
• A unique Parental leave.
• Competitive Life insurance, disability & medical plan.
• Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring).
• Multiple Physical & Mental Wellbeing support Initiatives.

Why build your career with us​

We recruit for mindset, ambition, cultural fit, and growth opportunities.​

U

NIQUE CULTURE ​W

e are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.​

​B

RANDS EVERYONE LOVES ​W

e are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. ​

​G

ROWTH OPPORTUNITIES ​O

ur people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.