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Solliciteren



Client Administrator


FREELANCE : Customer Journey Expert : Retention & Churn We’re looking for a senior Customer Journey Expert to take full ownership of customer retention and churn reduction within a large, data driven organisation. This is a hands on delivery role , not a slideware or advisory position. The focus is on turning insight into action and owning retention outcomes end to end. The context Established customer base with strong data, analytics and marketing capabilities Retention is the priority, not acquisition Squad based model already in place (data analysts, data scientists, marketing) The challenge is not lack of insight, but lack of clear ownership and execution This role exists to bring direction, creativity and accountability to churn initiatives that have a direct impact on revenue. The role: You will: Own the customer retention and churn strategy end to end Design, test and execute impactful, non-standard retention campaigns Translate data insights into actionable customer journeys Act as a lead within a cross-functional retention squad Manage and align multiple senior stakeholders Monitor performance and continuously optimise campaigns You’ll be expected to drive initiatives from concept through to execution and measurable results. What we’re looking for: Must-have Proven experience in customer retention and/or churn management Hands on ownership of retention or lifecycle campaigns Strong data driven mindset (comfortable with KPIs, metrics and insights) Experience working in cross-functional or squad based environments Ability to lead without formal authority and operate under pressure Nice to have Background in CRM, lifecycle marketing or customer journey optimisation Experience coordinating or leading squads Strong collaboration with data science teams What this role is not Not a pure UX role Not a junior CRM or campaign execution role Not a data analyst position Not strategy-only without delivery responsibility Ideal profile Someone who has already owned churn problems , built and launched retention campaigns themselves, works confidently with data teams, and is comfortable being accountable for results.

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