Marketing Consultant

Intro

Join a leading public-sector mobility company as a Digital Content & CRM Campaign Specialist. Sitting within the Marketing & Mobility directorate’s Communication department, you’ll report to the Head of Online and work closely with CRM experts and Communication Advisors to deliver timely, accurate digital communication to internal and external audiences.

Responsibilities

• Create and publish relevant content across all digital channels—website, app, intranet—and social media (e.g., Facebook, Instagram, LinkedIn, TikTok), ensuring the channels reinforce one another.
• Build, test (on sample or partial target lists), launch, and monitor multi-step (email) campaigns in the CRM tool based on briefs from CRM and Communication stakeholders; schedule recurring campaigns and automate where appropriate.
• Safeguard and improve CRM data quality; detect and correct data issues; follow up on campaign responses and report on results.
• Contribute to an on-call digital communications rota, ensuring correct, timely information during incidents.
• Gather, validate, and process information in software tools; prepare inputs for statistics and reporting; answer questions from internal and external stakeholders; provide feedback and flag issues to drive improvements.

Experience & Competences

• Bachelor’s level degree or equivalent through experience; ~1 year of relevant experience; comfortable with common office software; fully operational within 3–6 months.
• Strong grasp of digital communication channels and techniques; social media savvy; experience developing digital communications.
• Hands-on with headless CMS (Web 2.0; Contentful), (e-mail) marketing tools (Selligent, Airship), SQL, and HTML.
• Proven campaign management skills and understanding of marketing management principles.
• Analytical, detail-oriented, and autonomous: able to plan and execute day-to-day channel management, end-to-end CRM campaigns, and data-quality initiatives within established procedures, regulations, privacy policy, and the marketing/communication objectives.
• Collaborative communicator: liaises frequently with internal colleagues and external suppliers for complex technical campaigns and data-quality actions.

Offer

• A meaningful role in a mission-driven mobility organization where accurate, timely digital communication impacts a wide audience.
• Clear structure and support: work within defined procedures and with direct access to the Head of Online, CRM expertise, and Communication Advisors.
• Autonomy to manage digital channels and CRM campaigns end-to-end, with opportunities to deepen your expertise.