Freelance Senior Marketing & Communications Strategist

Senior Marketing & Communications Strategist

Retail Individuals Segment

Intro

For one of our clients, a leading organization in the financial services sector, we are looking for a Senior Marketing & Communications Strategist to strengthen the Retail Individuals segment.

In this strategic role, you will shape, drive and implement marketing & communications strategies that respond to evolving customer needs, market dynamics and business objectives. You will work closely with senior stakeholders and cross-functional teams to ensure alignment, impact and long-term value creation.

Responsibilities

• Monitor market trends and evolutions in Marketing & Communications (customer needs, technological developments, competitive landscape, etc.) and translate them into strategic insights and opportunities for the Retail Individuals segment
• Support and inspire squads and teams by providing clear strategic direction and insights
• Co-develop, together with the Cluster Lead, the Marketing & Communications strategy for the Retail Individuals cluster (Daily Banking, Lending, Protection), including objectives and KPIs
• Collaborate closely with other Marketing & Communications strategists to ensure alignment with the global marketing strategy
• Identify new strategic marketing and communication opportunities contributing to long-term business objectives
• Monitor strategy execution, report progress to senior management and adjust where necessary
• Translate high-level strategic opportunities into concrete and mature projects
• Contribute to multi-year and annual marketing & communications plans and ensure delivery of key results
• Communicate strategy and priorities clearly and convincingly to stakeholders (Strategy teams, Sales, Tribes, etc.)
• Inspire teams across the organization on marketing & communications topics
• Represent Marketing & Communications in strategic, cross-functional projects

Experience & Competences

Education & Experience

• Master’s degree in Marketing, Communications, Strategy or a related field
• Minimum 5 years of relevant experience in Marketing & Communications strategy

Technical & Business Skills

• Strong analytical skills
• Excellent presentation and communication skills
• Solid experience in business case development
• Advanced knowledge of MS Office
• Profound expertise in the Marketing & Communications domain
• Proven experience in strategy development and implementation
• Ability to turn abstract ideas into concrete, actionable projects
• Strong project management skills
• Solid organizational insight
• Basic knowledge of Agile principles
• Knowledge of the Retail Individuals segment (Daily Banking, Lending, Protection) is a plus

Languages

• Dutch: fluent (written & spoken)
• French: fluent (written & spoken)
• English: fluent (written & spoken)

Personal Competences

• Client-centric mindset
• Strong communicator with convincing skills
• Proactive and autonomous
• Strategic thinker with helicopter view
• Creative, solution-oriented and forward-looking (short-, mid- and long-term)
• Structured, goal-oriented and decisive
• Entrepreneurial mindset with strong problem-solving abilities
• Team player with good stakeholder management skills
• Leadership qualities and ability to motivate others