Group Marketing Manager

Function:

• Develop and implement a group-wide marketing strategy aligned with business goals and growth priorities.
• Lead, coach, and inspire a marketing team across multiple locations.
• Coordinate cross-company marketing programs and campaigns, managing budgets, planning, and timelines.
• Strengthen brand awareness and consistency across all markets and communication channels.
• Oversee digital marketing strategy including social media, content, web performance, marketing automation, and lead generation.
• Conduct market and competitor analyses to identify opportunities and guide decision-making.
• Translate complex financial products and services into clear and compelling marketing messages.
• Collaborate with internal stakeholders across business lines, product management, and sales to ensure commercial alignment.
• Ensure all marketing initiatives comply with industry regulations and internal compliance requirements.
• Report on marketing performance through KPIs, data insights, and ROI tracking.
• Drive innovation by exploring new marketing technologies, tools, and trends.

Profile :

• Minimum 5–10 years of marketing experience, preferably in the financial sector.
• Proven experience in a strategic marketing leadership role, managing teams and stakeholders.
• Demonstrated success in leading cross-border or cross-company projects.
• Experience managing marketing budgets, planning cycles, and external agencies.
• Strong understanding of financial markets, compliance, and regulatory frameworks.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications or a related field.
• Additional certifications in digital marketing, data analytics, or strategic communications are a strong asset.
• Strong analytical skills with the ability to interpret market data and campaign results.
• Expertise in digital marketing tools (SEO/SEA, social media, email marketing, CRM & automation platforms).
• Excellent communication and copywriting skills; capable of simplifying complex financial concepts.
• Trilingual: Dutch, French, and English (written and verbal proficiency).
• Strong strategic thinking and ability to translate vision into action.
• Excellent stakeholder management and interpersonal skills.
• Project management mindset with hands-on execution capabilities.
• Solid understanding of legal and ethical guidelines in financial marketing (MiFID, GDPR, FSMA, CSSF, etc.).
• Curious, proactive, and open to new marketing trends and technologies.
• Willingness to travel regularly between Belgium and Luxembourg.