Digital Marketing Specialist
Solliciteren
Plaats
Nivelles1400
Waals-Brabant
België
Contract
Vooltijds, Onbepaalde duurDatum gepubliceerd
2026-02-21Online to:
2026-04-22EUR 20.00 HOUR
Digital Marketing Specialist
- Gantrex
- Waals-Brabant
- 3 dagen geleden
We are seeking a data-driven and detail-oriented Digital Marketing Specialist to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.
Key Responsibilities:
Digital Tools Analytics
Analyze performance metrics and utilization of digital channels
Monitor and report on KPIs such as traffic, conversion rates, user engagement
Build and maintain dashboards and automated reporting frameworks
Provide insights and optimization recommendations to improve conversion rates and engagement
Track user behavior
CRM Analytics
Analyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention
Develop audience segmentation strategies based on behavior and performance trends
Drive customer segment analysis for digital portal content and engagement tracking
Digital Customer Portal Customer Tracking
Track and analyze user behavior within and across digital portal modules
Identify friction points in the customer journey
Provide insights to enhance UX, personalization, and engagement strategies
Focus on conversion rate optimization, tracking conversion
Digital Customer Portal access management, user analysis
Competencies / Skills:
Agile team player, strong analytical mind, digital savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset
Profile:
Education: Business, Economics, Marketing or Communication university degree background (BS)
Experience: 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mapping
IT: MS office - especially excel and ppt, advanced knowledge in Google Analytics, CRM platforms
Language Skills: Fluent in English, any other language is an asset
Key Responsibilities:
Digital Tools Analytics
Analyze performance metrics and utilization of digital channels
Monitor and report on KPIs such as traffic, conversion rates, user engagement
Build and maintain dashboards and automated reporting frameworks
Provide insights and optimization recommendations to improve conversion rates and engagement
Track user behavior
CRM Analytics
Analyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention
Develop audience segmentation strategies based on behavior and performance trends
Drive customer segment analysis for digital portal content and engagement tracking
Digital Customer Portal Customer Tracking
Track and analyze user behavior within and across digital portal modules
Identify friction points in the customer journey
Provide insights to enhance UX, personalization, and engagement strategies
Focus on conversion rate optimization, tracking conversion
Digital Customer Portal access management, user analysis
Competencies / Skills:
Agile team player, strong analytical mind, digital savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset
Profile:
Education: Business, Economics, Marketing or Communication university degree background (BS)
Experience: 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mapping
IT: MS office - especially excel and ppt, advanced knowledge in Google Analytics, CRM platforms
Language Skills: Fluent in English, any other language is an asset
Meer banen van je zoekopdracht
HSE Manager
- Nivelles
- 21 februari 2026
Digital Marketing Specialist
- Nivelles
- 21 februari 2026