Director of Sales

Hospitality Talents – Recruitment Agency is currently looking for an experienced and hands-on Director of Sales to join the opening team of our client in Brussels.

Our client is preparing the launch of a major new-generation meetings & convention venue in Brussels, scheduled for opening in Q1 2027.

The venue will feature approximately 4,000 m² of fully modular event space on one level, including a plenary capacity of up to 900 guests, multiple flexible meeting rooms, state-of-the-art technology and immersive design.

Positioned at the crossroads of premium hospitality, corporate events and high-impact conventions, the venue is set to become a key player in the Brussels MICE landscape.

To support this strategic launch, our client is seeking a highly experienced and market-connected Director of Sales (MICE).

Position Overview

The Director of Sales will be responsible for defining and executing the commercial strategy of the venue, with a strong focus on:

• Large-scale corporate events
• Conventions & plenary meetings
• Institutional and European associations
• International corporate accounts
• Event agencies & strategic partners

This role is both strategic and hands-on, combining market positioning, revenue development and business leadership.

Key Responsibilities

Commercial Strategy & Positioning

• Develop and implement the sales strategy for the Brussels market
• Position the venue as a leading destination for large-scale corporate events
• Define pricing structures, commercial policies and segmentation strategy
• Build long-term revenue forecasting and pipeline visibility

Business Development

• Leverage and expand an existing network within the Brussels MICE ecosystem
• Target corporate HQs, European institutions, associations and event agencies
• Secure anchor accounts ahead of opening (pre-sales strategy)
• Negotiate high-value contracts and multi-year agreements

Revenue & Performance

• Deliver ambitious revenue targets
• Drive conversion from inquiry to contract
• Optimize yield and space utilization
• Monitor market trends and competitor activity

Leadership & Collaboration

• Build and lead the sales team (pre- and post-opening phase)
• Work closely with Operations, Marketing and Technical Production
• Contribute to pre-opening planning and go-to-market strategy

Profile

• Minimum 5 years of experience in MICE sales or convention business development
• Proven track record in selling large-scale events (500–900+ guests)
• Strong knowledge of the Brussels corporate and institutional market
• Established network with agencies and major accounts
• Experience in hotels, convention centers or premium event venues
• Strategic mindset combined with operational agility
• Fluent in French and English (Dutch is a strong asset)

Benefits

• A rare opportunity to shape the commercial strategy of a landmark venue
• Involvement in a high-impact pre-opening project
• Strategic leadership role with long-term growth potential
• Competitive compensation package with performance-based incentives