Digital Analyst

Job Title: Senior Digital Customer Journey Analyst

Job type : CDI Contracts / Freelancers

Location: Brussels

Work Regime: Hybrid

Keywords: Adobe Analytics/ Content square / monitor KPIs/ Performance metrics

Sector: Our client is a prominent player in the financial sector, recognized for its comprehensive range of banking and financial services. With a global presence, it serves a diverse clientele, including individuals, corporations, and institutions. Emphasizing innovation and customer-centricity, it leverages advanced technologies to deliver tailored solutions that meet the evolving needs of its stakeholders.

Position Overview: As a Senior Digital Customer Journey Analyst, your mission is to capture and understand the end-to-end customer journey across all digital touchpoints (web and app). Your insights will help continuously improve customer experience and drive the performance of our digital business.

What you'll do:

Tagging Strategy & Implementation

• Challenge business needs by clarifying objectives and defining KPIs and supporting metrics.
• Develop and document tagging strategies and technical specifications for implementation by Front-End developers.
• Collaborate with developers by creating detailed User Stories for tagging requirements.

Analytics & Reporting

• Build dashboards and reports to monitor KPIs and performance metrics.
• Conduct in-depth quantitative analyses to identify opportunities for improvement.
• Present findings through compelling data storytelling tailored to various audiences.

Data-Driven Culture

• Promote a data-driven mindset across the organization.
• Educate stakeholders on data usage and facilitate data-informed decision-making.

What you bring:

• Experience- Minimum 4 years of relevant experience in digital analytics or customer journey analysis.
• Technical Skills -Mandatory: Adobe Analytics, Contentsquare
• Preferred: Experience with Agile methodologies
• Business Skills- Ability to translate business objectives into KPIs and tagging strategies.

A little about us:

Innova Solutions is a diverse and award-winning global technology services partner. We provide our clients with strategic technology, talent, and business transformation solutions, enabling them to be leaders in their field.

• in 1998, headquartered in Atlanta (Duluth), Georgia.
• over 50,000 professionals worldwide, with annual revenue approaching $3.0B.
• strategic technology and business transformation solutions globally.
• through global delivery centers across North America, Asia, and Europe.
• services for data center migration and workload development for cloud service providers.

Awardee of prestigious recognitions including:

• Choice Awards - Best Companies to Work for Women & Millennials, 2024
• America’s Best Temporary Staffing and Best Professional Recruiting Firms, 2023
• Best in Business, Globee Awards, Healthcare Vulnerability Technology Solutions, 2023
• Health & Pharma, Best Full Service Workforce Lifecycle Management Enterprise, 2023
• 3 SBU Leadership in Business Awards
• International Business Awards, Denials Remediation Healthcare Technology Solutions, 2023