Digital Marketing Analyst

Job Summary:

Location: Brussels

Division: Marketing

Line Manager: Marketing Manager

Contract Terms: Full-Time

The Marketing Team is dedicated to generating and maximizing fan demand to drive ticket sales. This is achieved through the creation of engaging content across all relevant local marketing channels. A key focus is nurturing client relationships while showcasing our extensive reach through precise targeting. This includes leveraging marketing automation, CRM, paid and organic social media, search (SEO & SEA), and programmatic advertising. Additionally, the team actively promotes our marketing services whenever possible, aiming to build client trust and foster long-term collaborations.

THE JOB

As a Digital Marketer, with focus on Marketing Analysis, you'll be the bridge between strategic marketing plans and their daily execution. You'll work across digital platforms, including Meta Analytics and Google Analytics, to translate data into actionable insights. As the key support for the Marketing team, you will enable the analysis of which actions truly have an impact and help the team focus their efforts optimally to deliver the best results for our clients. In addition to these analytical activities, you will assist the team on a daily basis across various marketing activities.

WHAT YOU WILL BE DOING

• Campaign Monitoring & Optimization
  Track performance of campaigns through tools like Google Analytics, Meta Analytics, and Looker Studio. Conduct A/B testing, interpret results, and present data-driven insights to clients.
• Reporting & Analysis
  Support campaign and platform reporting with clear, actionable takeaways. Help draft analytical reports for internal teams and clients.
• Visualization & Reporting
  Build interactive dashboards (Lookerstudio) and deliver regular or ad-hoc reports based on business needs.
• Turning Data into Insights
  Interpret results to support decision-making across teams (marketing, sales, product). Clearly communicate insights, even to non-technical stakeholders.
• Analysis Automation
  Work closely with the regional expert team to create scripts or workflows to automate recurring reports.
• Support Marketing Team
  Assist the team across various marketing activities, including managing social media channels, preparing reports and analyses, creating and scheduling newsletters, executing and optimizing marketing campaigns, ensuring the quality of the website, supporting translation needs and providing general administrative and operational support.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Results-driven data analyst with 1–3 years of experience, ideally in entertainment or other fast-paced industries.
• Holds a Bachelor's degree in Digital Marketing, Business, Economics, Data Analytics, or a related field
• Possesses strong analytical and quantitative skills, with the ability to interpret large volumes of transactional data, identify trends, and ensure data accuracy and integrity.
• Proficient in Looker Studio, Salesforce, Google Analytics, Meta Ads Manager, and familiar with HTML, AMPScript, and SQL
• Ability to present data in a clear and compelling way, in written reports and data visualization
• Excellent written and verbal communication skills in Dutch and English with the ability to simply present key findings and learnings to those with less analytical expertise

YOU (BEHAVIOURAL SKILLS)

• Organized, proactive, and solution-oriented, able to manage multiple projects and deadlines independently while maintaining high standards of precision and reliability.
• A rigorous approach to work, a commitment to data quality and attention to detail
• A clear and confident communicator, skilled in translating complex data into actionable insights for marketing, operations, and leadership teams.
• Passionate about the live entertainment world, from concerts and festivals to cultural exhibitions, sports events, comedy, and family shows.

WHAT WE OFFER YOU

• A competitive salary & attractive benefits package including:
• hospitalization insurance
• Meal vouchers
• A laptop
• Expense allowances
• Event tickets
• A versatile role in a super exciting industry
• Nice colleagues, an informal work atmosphere
• The possibility to work partially from home
• Access to training and development opportunities
• A stable and innovative company at the intersection of live entertainment and technology, with room for international growth

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our Work Is Guided By Our Values

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.