Salesforce Developer

Job Title: CRM Marketing Cloud Developer

Language: French or Dutch, and English

Location: Brussels, Belgium

Duration: 01/07/2025- 31/12/2025 + Extendable

Job Description:

Client is continuing to develop its CRM environment centered on Salesforce Marketing Cloud. As such, it is seeking a Marketing Cloud technical developer to ensure the continued maintenance and development of the platform.

Mission objectives:

Ensure the stability, scalability, and performance of digital marketing campaigns, while developing new customer journeys, optimizing data processing, and ensuring integration with the Salesforce ecosystem.

Main responsibilities:

• Evolutionary and corrective maintenance of the Marketing Cloud platform.
• Design, development and implementation of personalized customer journeys.
• Creation of queries, scripts, dynamic components and complex automations.
• Continuous optimization of campaigns based on performance and user feedback.
• Active participation in the integration and reliability of data flows with other components of the Salesforce ecosystem.
• The consultant will work in a multidisciplinary team , with collaborative working methods and a strong focus on quality, performance and customer experience.

Expected soft skills:

Teamwork : strong collaboration with CRM and Marketing teams.

Adaptability : able to integrate quickly into a structured and constantly changing environment.

Technical curiosity : strength of proposal, autonomy in exploring new solutions and best practices.

Rigor : clean, documented code, focused on performance and maintainability.

Essential technical skills:

Salesforce Marketing Cloud : Complete mastery of Email Studio, Automation Studio, Journey Builder, Contact Builder, Cloud Pages.

Advanced SQL : management and manipulation of complex Data Extensions.

Front-end development : HTML, CSS for responsive and dynamic emails.

AMPscript : scripting in emails, pPython : ages and journeys.

JavaScript : for Cloud Pages and custom processing.

for scripting in automation, data processing, integrations or APIs.

Skills:

• Salesforce Marketing Cloud
• Excellent mastery of the platform (Email Studio, Journey Builder, Automation Studio, Cloud Pages).
• Advanced proficiency in SQL , AMPscript and SSJS for campaign personalization and automatio
• Experience with MC Connect and managing synchronized Data Extensions .
• Knowledge of Mobile SDK for integration with mobile applications (Android/iOS).
• Salesforce Sales Cloud
• Good knowledge of standard and personalized objects.
• Ability to manage flows, triggers, and data integration via API or batch.
• Front-End Development (Email)
• Very good command of HTML/CSS for the development of responsive emails.
• Sensitivity to multi-client rendering constraints and optimizations (Dark Mode, compatibility).

Additional knowledge expected:

• Good understanding of Salesforce Core, particularly data exchange between systems.
• Experience using and optimizing Automation Studio and Journey Builder.
• Good management of Marketing Cloud APIs for external data integrations.

Tasks to be carried out in more detail:

• Define technical specifications based on business needs.
• Develop technical modules and implement user stories.
• Design and implement complex journeys in Journey Builder (SQL, targeting, triggers).
• Create and optimize HTML/CSS email templates compatible with all clients, including Dark Mode.
• Integrate new data sources into Sales Cloud (Digital Ticket, single ticket).
• Implement new consent models (opt-in / opt-out), compliant with GDPR.
• Participate in the implementation of mobile double opt-in via the Marketing Cloud SDK (Floya application).
• Audit and improve synchronization between Sales Cloud and Marketing Cloud.
• Develop and execute unit and integration tests.
• Support E2E, SIT, and UAT testing.
• Manage deployments and release management.
• Correct anomalies detected during test campaigns
• Write technical documentation related to developments.