SEO Lead

About the job

Are you passionate about search engines, data and AI? Rubio Monocoat, a global player in wood protection, is looking for an SEO Lead who not only understands how to rank in Google and Bing, but also anticipates how brands get found in AI-powered search engines like ChatGPT, Perplexity and others.

You’ll join a vibrant digital team to elevate the visibility of multiple international brands and e-commerce platforms.

Your mission: design and implement scalable SEO strategies that strengthen our long-term digital presence, with a focus on structure, analytics, and innovation.

Your role

• Develop and implement data-driven SEO strategies for multiple international webshops.
• Explore and apply strategies related to Generative Engine Optimization (GEO).
• Conduct in-depth keyword, query, and prompt research, targeting both traditional and generative search platforms.
• Optimize site architecture, content structure, and internal linking for maximum impact.
• Oversee UX and SEO alignment, while ensuring technical health (crawlability, structured data, speed…).
• Manage redirect mapping during webshop migrations.
• Adapt SEO strategies to multilingual and local market contexts.
• Collaborate closely with a multidisciplinary digital team, each contributing to the growth and performance of our international webshops.
• Experiment with AI-driven SEO tooling, structured data, and CRO initiatives in partnership with our performance team.
• Deliver long-term, scalable solutions that improve organic performance and visibility.

Your profile

• Proven experience in SEO (2+ years), with a strong focus on analytics, strategy, and site architecture.
• Skilled with SEO tools like Ahrefs, SEMrush, Screaming Frog.
• Solid understanding of CMS platforms like Shopify.
• Analytical mindset with the ability to translate data into strategy.
• Proactive, team-oriented, and open to collaboration and experimentation.
• Ambitious and entrepreneurial spirit, with an eye for innovation.
• A sharp communicator in both Dutch & English.
• Understanding of and experience with woodworking is a valuable asset.

Success in this role

You’ll be measured by:

• Growth in organic traffic.
• Improvement of keyword and topical rankings.
• Stronger technical site health and scalability.
• Long-term visibility across both traditional and AI-driven search platforms.

Why Join Us

At Rubio Monocoat, you’ll join a dynamic international team shaping the future of digital growth. We combine innovation, craftsmanship, and sustainability—and we’re ready to take SEO to the next frontier.

What we offer:

• Hybrid Working plus Company Car.
• A chance to pioneer SEO in the age of AI.
• An international playground with multi-market impact.
• Room for innovation, creativity, and career growth.
• A collaborative environment where your ideas matter.

Ready to make your mark?

Apply via LinkedIn Easy Apply or send your CV to: mariam.berrezzouk@rubiomonocoat.com

Join us and lead the way in shaping how brands get found in tomorrow’s search.