Sales Lead for Semine

At Rydoo, we make expense management simple, so people can focus on the important work, not their receipts. More than one million users trust us to submit, approve, and control expenses faster and smarter. 

Semine shares that same mission. Since 2015, the team has been building AI technology that removes the repetitive, time-consuming parts of accounting, helping finance teams work smarter. In July 2025, Semine joined forces with Rydoo to shape the future of financial automation. Together, we're creating a complete, AI-powered platform that simplifies accounts payable and expense management, helping businesses run simpler, faster and smarter financial operations. 

We're a global team of +200 people who believe great tech should make life easier. If you have big ideas and want to build something that actually helps people, you'll fit right in.

• Ambitious international team (200+ and growing)
• 33 nationalities speaking over 15 languages
• 9 offices across 3 continents
• Easy-to-use spend management app available on iPhone and Android
• 4.6 employer score on Glassdoor

Are you an experienced sales leader with a passion for building teams, driving results, and shaping growth in a fast-scaling tech company? Do you want to lead a talented sales team in a company at the forefront of financial automation through AI? Semine is now looking for a Sales Lead in Belgium – to take ownership of our growing Sales Executive team for Benelux and to play a central role in our international expansion.

In this role, you'll lead and develop a team of Sales Executives while driving sales growth and shaping the company's expansion in your market. Join a forward-thinking company that combines cutting-edge technology with a strong team spirit

As Sales Lead at Semine, you will be responsible for both driving your own sales processes and leading a local team of Sales Executives. You will play a key role in driving growth in your market (Benelux), ensuring strong individual and team performance, and contributing to Semine's international success.

In this hands-on leadership role, you will coach and support your Sales Executives in handling complex B2B sales processes, making sure the team meets targets and builds strong relationships with senior finance decision-makers such as CFOs and Heads of Accounting. You will also collaborate with SDRs, marketing, and delivery to secure smooth processes across the sales cycle and provide valuable input for continuous product and market development. You will also have the opportunity to shape the strategy, structure, and culture of your local sales team, influencing how Semine grows in your market.

• Driving your own sales processes and achieving individual KPIs and targets
• Leading, coaching, and developing a local team of Sales Executives
• Ensuring strong team performance and supporting Sales Executives in complex B2B sales processes
• Building and maintaining relationships with senior finance decision-makers (e.g. CFOs, Heads of Accounting)
• Collaborating with SDRs, marketing, and delivery to ensure smooth handovers and effective sales cycles
• Managing and optimizing sales pipelines in HubSpot CRM
• Contributing to Semine's market growth and international expansion strategy

Requirements

• Several years of experience in B2B sales within IT/software solutions
• Proven track record of leadership, with responsibility for leading and developing sales teams
• Strong understanding of complex sales processes with multiple stakeholders
• Knowledge of accounts payable, invoicing, or ERP systems is advantageous
• Post-secondary education in sales, business, or a related field is a plus
• Fluency in English is required; fluency in Dutch is highly beneficial
• Structured, goal-oriented, and able to drive both individual and team success
• Resilient, adaptable, and motivated by building and scaling new markets

To thrive in this role, we believe you are a proactive and inspiring leader who takes initiative and motivates your team to achieve their best. You are responsible and act with high integrity in everything you do. Structured and quality-focused, you ensure that both your own work and that of your team meets the highest standards. You bring energy, creativity, and fresh ideas to the table, and are motivated by the challenge of building and developing a high-performing team while driving growth in your market.

Benefits

Next to our amazing team, informal & international company culture and our mission to become the #1 spend management tool, we offer some nice benefits that make working at Semine even more fun:

• A competitive package, including salary and benefits
• Upskilling through training and coaching programs
• Hybrid Work Policy
• Professional freedom and a flexible work environment
• Regular company and team events
• Wonderful international team with more than 33 different nationalities
• Spectacular onboarding program for all new joiners

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Join Semine and leave your mark on the future of Spend Management – Ready to join?