Performance Marketing Manager (subscription-based & ...

We're looking for a senior, hands-on D2C performance marketer to be the first marketing hire for our client's subscription-based apps and SaaS products. You'll own performance marketing end-to-end—from PPC strategy and analytics to budgeting and ROAS optimization—and work directly with the Founder. This is a high-ownership role: you'll advise on product-market fit, creative strategy, and growth, and eventually build and manage a small team.

Products & Market

• Digital-only subscription products (Apps & SaaS)

• Pricing: $9.99/month – $120/year

• Initial market focus: US (experience here is highly preferred)

• Starting from zero: no traffic, no data

Responsibilities

• Own PPC and performance marketing strategy across primary channels (Meta, TikTok) and secondary channels as needed (Google)

• Full budget ownership and ROAS accountability

• Build analytics and tracking stack from scratch

• Advise on creative strategy and design needs

• Identify hires or external resources necessary for scaling

• Work with developers and designers to execute campaigns

• Hands-on execution, with future management of 2–3 team members

Requirements

• Senior-level, hands-on experience in D2C performance marketing

• Proven track record scaling subscription apps or SaaS

• Deep expertise in Meta & TikTok Ads

• Experience building analytics stacks from scratch

• Comfort owning budgets and results

• Strong critical thinking: ability to challenge ideas, suggest improvements, and guide product growth

• Fluent English; US market experience strongly preferred

• Hands-on mindset; willing to execute campaigns as well as strategize

What Success Looks Like (First 3 Months)

• Identify product-market fit for our apps

• Scale ad spend responsibly (€2–3k/day on primary channels) with measurable ROAS

• Advise on creative assets and marketing stack for scalable growth