Account Director (trilingual NL/FR/EN)

SERVICEPLAN GROUP – GREAT PLACE TO WORK IN THE ADVERTISING SECTOR – IS LOOKING FOR A FULL TIME TRILINGUAL ACCOUNT DIRECTOR (F/M/X; employee or freelance contract)

We are dedicated to fostering an inclusive workplace where diversity is celebrated and valued. Our workplace is open to individuals of all gender identities, age groups, ethnicities, origins, sexual orientations, parenthood, religious beliefs, disabilities, and backgrounds. #weRESPECT

The Serviceplan Group, named named Best Innovator Agency 2025 in Belgium, is dedicated to the entrepreneurial success of its clients and is a market leader in the development and realisation of integrated communication concepts. With our Houses of Communication around the world, we are the only independent agency group to provide all communication services from a single source for the creation of truly integrated concepts: the optimal basis for a BEST BRAND.

For us, flexibility, agility, and consideration of the individual needs of our clients always have the highest priority. In addition to Serviceplan, the company brands Plan.Net, Make, and Mediaplus are the foundations of the House of Communication.

Our digital experience & MarTech agency Plan.Net, part of our Brussels-based House of Communication (labeled Great Place to Work) is seeking a T-shaped Account Director who thrives on both strategic leadership and hands-on operational involvement.

This role requires you to manage strategic client relationships while actively leading, coaching, and working alongside our team of Digital Project Managers in the day-to-day delivery of projects. If you enjoy rolling up your sleeves in a fast-paced environment and combining strategic & innovative vision with practical execution, we want to hear from you. You will oversee Plan.Net’s full client portfolio, ensuring that project delivery aligns with our strategic objectives and maintains the highest quality standards.

Key Responsibilities

Client Relationship Management:

• Serve as the primary point of contact for the client, managing all aspects of the relationship across finance, operations, brand, and people.
• Build and maintain strong, long-term partnerships with key client stakeholders through open communication, proactive collaboration and acting as a strategic partner.

Strategic Account Planning

• Develop and implement strategic account plans that align with the client’s overall business and marketing objectives, leveraging Plan.Net’s full-service offering; including digital transformation consulting, customer and commerce platforms, CRM, data & analytics, customer experience design, UX/UI, and AI-powered solutions.
• Collaborate with client stakeholders and internal experts across strategy, UX, data, tech and content to identify opportunities for impactful digital innovation. Ranging from automated loyalty and first-party data activation to CRM-driven personalization, seamless commerce, and agentic AI workflows.
• Translate business goals into integrated, actionable strategies. E.g., by connecting capabilities such as CRM architecture, content automation, journey orchestration, and AI-driven personalization; creating cohesive digital experiences across all touchpoints.

Service & Campaign/Project Execution:

• Oversee the delivery of all services and campaigns, ensuring excellence from concept through execution.
• Coordinate cross-functional teams to deliver work that meets or exceeds client expectations.

Financial & Operational Management:

• Manage budgets, forecast revenue, and ensure account profitability and operational efficiency & efficient resource management.
• Provide accurate and timely financial updates to both the client and internal stakeholders.

Business Development:

• Identify and drive organic growth opportunities within the client’s business.
• Play an active role in strategic new business, including shaping proposals, pitch narratives, and representing Plan.Net’s expertise.
• Contribute to the agency’s broader growth ambitions by spotting market opportunities, sharing sector insights, and collaborating cross-functionally to convert leads into long-term partnerships.

Team Leadership:

• Lead multidisciplinary teams working on digital strategy and transformation projects, including CRM, customer journey management, UX/UI, content, CRO, data, tech and AI
• Directly manage and support project managers, ensuring they are empowered to deliver operational excellence across complex digital ecosystems.
• Foster a high-performance, collaborative culture with a strong focus on ownership, accountability and clarity.
• Coach, mentor and grow junior and mid-level talent across project delivery, client service and digital strategy.
• Create a safe, empowering environment where people feel trusted, supported and challenged to evolve.

Qualifications and requirements

• At least 10 years of experience in advertising, with at least 3 years in a senior (digital) client service or account director role.
• A proven people leader with the ability to inspire, coach and empower teams.
• Strong strategic and commercial mindset. You think in business value, not just deliverables.
• Strong digital knowledge across CRM architecture, MarTech, performance marketing, CRO strategies & lead generation funnels, loyalty & data activation, and AI applications.
• Experience with integrated marketing campaigns and omnichannel journeys.
• Dutch native & fluent in French and English.
• Eager to grow across a wide range of sectors – both B2C and B2B – with curiosity for different business models and marketing challenges.

What we offer you

Onboarding: welcome round, onboarding days, breakfast, or lunch for newcomers - we ensure your perfect start.

Further training: your development is important to us. Whether through our internal campus training program, language courses or regular coaching - we will keep you up to date!

Flexibility: with flexible working hours and mobile office, you can adapt your job to your life - and not the other way around.

Fun: if you work, you must take a break from time to time. Whether partying or working out - with us you have plenty of opportunities through regular after-work events and sponsored fitness programs.

Transformation: we face the challenges of the future and design our company for the new world of work. On this learning journey, you can help advance our development, contribute ideas, and take on responsibility.

Internationality: as an internationally active group, you have the opportunity with us to network and exchange ideas with colleagues from a wide variety of disciplines from all over the world.

Diversity: we want to work in a diverse and inclusive environment and treat all our current and future colleagues with the utmost respect - which, after all, is the only way to foster innovation, creativity, and variety. Together, we are committed to providing an unbiased, tolerant, and equal opportunity workplace for all colleagues always. Discrimination of any kind has no place in our company. For more info, check out our website!

Pet friendly: our agency loves pets, and they are more than welcome in our House of Communication.

Work environment: our agency is located in a picturesque brick house with a garden in Woluwe-Saint-Pierre. The workspace is made of a staircase leading to open space offices that foster collaboration, as well as meeting rooms and bubbles for focused work. We have a homey kitchen where you can prepare your lunch and enjoy fresh fruits, coffee, and tea daily.