Customer portfolio performance analysis:
Customer annual performance analysis (customer audit)
Customer sales activation management:
Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
Sell in' Sales team support:
Localization and delivery of sales activation calendar (pitch decks)
Supports sales enablement team on educational content cascade
Works on a daily basis with Area sales managers and teams to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Works with central trade marketing team (customer perf analysis mgr) on performance analysis and assortment recommendation
Works with Central trade marketing team (customer sales activation manager) to brief on sell in/out activation needs
Works with central trade marketing team ( sales content manager) to input on and localize Actionable and Educational content of the sales activation calendar
Works with sales enablement team on educational content delivery to sales teams
Works with revenue management team to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget
University graduate with marketing or commercial major
At least 5-8 years of experience in Marketing and commercial roles
Ability to work with cross functional teams
Fluent in English and Dutch