Audience & Segmentation Specialist

We’re looking for an Audience & Segmentation Specialist to turn customer data into actionable insights and drive impactful campaigns. You’ll be the link between CRM, Media, and Marketing teams, helping create segments, activate first-party data, and build customer journeys that deliver real value.

🔑 What You’ll Do

🎯 Segmentation & Data Prep (30%)

• Build and maintain accurate customer segments for CRM & media campaigns
• Collaborate with Media & Marketing to translate business needs into actionable datasets
• Write SQL queries and configure segments in tools like BlueConic or Salesforce
• Automate recurring audience builds and ensure privacy compliance

🚀 Media & First-Party Data Activation (20%)

• Deliver validated audience segments to activation platforms
• Monitor usage & optimize audience definitions
• Support best practices for segment sharing & tracking

🛠 Customer Journey Building (20%)

• Build, test, and validate customer journeys in marketing tools
• Ensure smooth communication flows and avoid double targeting
• Document processes and go-live validations

📊 Campaign Execution & Insights (20%)

• Ensure campaign readiness from a segmentation & data perspective
• Provide input for dashboards & campaign debriefs
• Contribute actionable insights to optimize performance

🤝 Collaboration & Support (10%)

• Actively participate in CRM, Media, and Marketing meetings
• Align segment-related activities across departments
• Optimize naming conventions, testing, and targeting consistency

✅ What We’re Looking For

• Bachelor’s or Master’s in Marketing, Data, Technology, or similar
• 1-2 years in Marketing Automation, Digital Marketing, or Audience Management
• Hands-on with segmentation tools, CRM platforms, and customer journey tools (e.g., Salesforce Marketing Cloud )
• Knowledge of retail media or clean room environments (e.g., Infosum ) is a plus
• Analytical, accurate, structured, and a strong communicator
• Bilingual Dutch/French is a plus

✨ Why This Role?

• Be at the center of data-driven marketing decisions
• Work with cutting-edge tools and first-party data
• Make a tangible impact across campaigns and channels