Productmanager Petfood (Cat)

ROLE:

• In consultation with the marketing manager, you draw up the category vision for your animal family and help determine the direction in which we wish to evolve.
• You are responsible for the management of your product range: you develop strong product concepts in line with consumer needs; you monitor product life cycle management and make proactive proposals for optimization of the ranges.
• You take the product lead in launching new products. You work closely with various other departments (R&D, production, logistics, purchasing and sales).
• You are the point of contact for product-related questions.
• You build a thorough market knowledge of your category; you spot trends, map market dynamics and monitor the competition. You also systematically monitor internal sales figures.
• Together with trade marketing, you work out an annual plan to support your animal family.
• You coordinate, implement and evaluate all out of store communication/activation for your (sub)brands. You call on the internal marketing communications department and/or work with external creative partners for this.
• You are sufficiently familiar with online activation/communication; you are responsible for the digital content of your animal family.
• You actively participate in fairs and other events.
• Every day you contribute to the professionalization of our marketing team.
• You report directly to the global marketing manager.

PROFILE:

• You hold a higher education degree in Marketing (Master’s in Business Economics, Commercial Engineering, Economics or a postgraduate degree) or equivalent through experience.
• You have a true passion for the world of pets and are motivated to make a meaningful impact on their health and well-being.
• You have at least 5 years of experience as a Marketing Product Manager within a consumer food environment, with proven expertise in innovation, category management, communication, advertising, and pricing.
• You are analytically strong and have excellent problem-solving and strategic thinking skills.
• You communicate clearly, openly and effectively across different teams and levels, and are fluent in Dutch, French and English. Knowledge of German or another language is a strong asset.
• You are a true team player, comfortable working in global teams and matrix organizations, fostering collaboration and knowledge sharing.
• You take initiative, are well-organized, and demonstrate a strong sense of responsibility. You set clear goals, focus on results, and inspire others to perform at their best.
• You show adaptability in a rapidly changing business environment, remaining flexible and resilient while keeping focus on priorities.
• You are customer-centric, with a deep understanding of consumer needs and behavior, and you translate insights into actionable marketing strategies that strengthen brand and product positioning (Customer Centricity).
• You embrace innovation and continuous improvement, proactively seeking opportunities to enhance products, processes, and ways of working.
• You are eager to learn and willing to invest time in understanding the scientific and nutritional aspects behind our products and animal families.
• You are ambitious and entrepreneurial, ready to take on a key role within a strong, multinational family-owned company where your contribution truly makes a difference.

OUR OFFER:

• Flexible working hours: you enjoy flexible working hours, allowing you to maintain a good work-life balance.
• Salary: a competitive salary, depending on your profile and experience.
• Electric company car with charging card: you will have an electric company car with a charging card, allowing you to travel sustainably and comfortably.
• Fringe benefits: we offer group and hospitalisation insurance, so you are well insured.
• Meal vouchers: you will receive meal vouchers worth £10 per day worked.
• Career opportunities: opportunities to develop yourself further within a large, ambitious and international family business where your contribution really makes a difference.
• Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.
• Strong team: you will work within a driven and passionate team in a dynamic and growing sector.
• Innovative working environment: a collaborative environment where your ideas and creativity are valued.
• Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic and other events.