Key Account Manager Retail Belgium- Group

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Vitamin Well Group is establishing a new subsidiary to reinforce our commitment to the Benelux region. With Vitamin Well, Barebells and NOCCO expanding in the market, we are forming a local team covering sales, finance, marketing and operations to drive that growth. This move strengthens our presence and sets us up for long-term success.

As part of our growth journey in Belgium, we are building a new Key Account Management team based at our Brussels hub. We are looking for Key Account Managers at different levels of seniority to help us shape and drive our retail expansion.

As a Key Account Manager, you will be responsible for managing and developing relationships with key retail accounts. Your mission is to deliver profitable growth, secure strong distribution, and ensure that our brands are well positioned in-store. You will combine strategic planning with hands-on execution, working closely with colleagues across marketing, trade marketing, and supply chain to make it happen.

• Drive growth by developing and executing account plans for Belgian retail.
• Lead negotiations and secure agreements that strengthen both sales and brand presence.
• Build and nurture long-term partnerships with key customers and decision-makers.
• Translate data and market insights into opportunities for growth and activation.
• Ensure successful launches, campaigns and in-store execution together with internal teams.
• Expand distribution, increase visibility, and strengthen our shelf presence.
• Stay ahead of competitors and adapt plans to keep driving brand and business growth.

• A central role in building our new subsidiary in the Benelux, with direct impact on growth and results.
• Working with strong international brands that consumers already know, recognise, and love.
• An entrepreneurial, fast-moving environment where decisions are made quickly and execution matters.
• Competitive salary and benefits, including a company car.
• The KAM team does not exist yet. Help define it – senior or rising, impact is the job.

You are a commercially driven Key Account Manager who combines strategic thinking with strong execution. You understand how to build and develop customer partnerships that lead to long-term growth. You thrive in a fast-paced environment where responsibility and initiative are encouraged, and you are motivated by seeing clear results from your work.

• Senior Key Account Manager: 5+ years of proven experience in FMCG Key Account Management, with strong negotiation skills, business development expertise, and the ability to drive joint business planning with major retail accounts.
• Key Account Manager: circa 3 years of Key Account Management experience, with strong executional drive to build partnerships and deliver results.

• Solid understanding of Belgian retail, category dynamics, and trade structures.
• Strong commercial acumen with the ability to use data and insights to drive decisions.
• Excellent negotiation skills and ability to build lasting customer relationships.
• Experience working cross-functionally with marketing, trade marketing, and supply chain.
• A valid driver's licence.
• Fluent in Dutch and English (French is an advantage).

We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group's business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.