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Performance Marketing Manager

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Performance Marketing Manager

🐳 About Whale At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence. We’ve reached 1,000+ customers and are entering a new stage of growth. To fuel this momentum, we’re looking for a Performance Marketing Manager who owns paid acquisition end-to-end, moves fast, and uses AI to work smarter. 🚀 What You’ll Own Paid Advertising (Your Core Focus): Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta – from strategy to execution to optimization Campaign Strategy: Build targeting strategies, audience segmentation, and bid management that drive qualified leads Ad Creative & Copy: Write high-converting ad copy and brief freelancers/designers for creative production Testing & Optimization: Run structured A/B tests on audiences, ad variants, and conversion paths Performance Analysis: Build dashboards, track attribution, and report weekly on what’s working Landing Page Optimization: Collaborate on landing page tests to improve conversion AI-First Execution: Use AI tools to accelerate copy creation, analysis, reporting, and creative briefs ✅ What We’re Looking For Proven experience in performance marketing or paid advertising in B2B SaaS Proven track record managing paid campaigns that delivered measurable leads or pipeline growth Platform expertise in Google Ads, LinkedIn Ads, and Meta Strong copywriting skills for ads and landing pages AI-first mindset – you ask “how can AI help me do this faster?” before doing it manually Data-driven approach – comfortable with A/B testing, CRO, and performance analytics Comfortable briefing creatives – you don’t need to be a designer, but you know what makes ads convert Self-starter who thrives with autonomy in a fast-paced scale-up environment You're comfortable in HubSpot and love a good dashboard 💚 What You’ll Get Full health coverage via Alan . All the tools you need to do your best work, hassle free. A healthy, flexible work environment that supports work-life balance. A caring, ambitious team that has your back. Pool table & free soup on Wednesdays A Hybrid working mode l Autonomy to own paid acquisition and experiment with cutting-edge AI tools Clear opportunities to grow within your role as Whale scales. Work closely with a small, high-performing international team that values speed, impact, and collaboration. Opportunity to shape the growth engine of a scaling European SaaS company. 🫶 Our Core Values At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more. Here’s what that means: 🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value. 🐇 We believe in simplicity with depth : every interaction should be easy without sacrificing quality. ⛵ We own the ship : we take initiative, act with autonomy, and lead even through ambiguity. 🐳 We challenge, then unite : diverse perspectives make us stronger, and once aligned, we move as one. 🫶 Above all, we are humble and honest : we respect each other, give feedback with care, and keep it real.

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