Brand Marketing and Communications Expert

About amfori

amfori advocates for a world in which trade serves a purpose: delivering social, environmental and economic benefits for everyone.

As a global business association, amfori supports its members at every step of their due diligence journey, offering a comprehensive range of ESG products and services.

Founded in 1977, and recognised for its flagship product amfori BSCI, amfori leverages decades of expertise and close collaboration with more than 2400 member companies as well as auditing companies, producers, factories, and other stakeholders such as policymakers. Representing a diverse array of industries in over 50 countries, that cover trade streams in over 100 countries, amfori continues to have a positive impact on fostering sustainable trade.

About the position

Define, strengthen, and consistently communicate the organisation’s brand positioning, value proposition, and thought-leadership communication narrative across all channels. Act as the guardian of amfori’s brand voice and reputation communication, leading strategic communications – including media relations and crisis communication – to increase global brand visibility, audience engagement, and organizational credibility.

Your Responsibilities

Brand strategy, positioning and governance

• Define, develop and maintain a cohesive brand narrative, positioning, and messaging framework – regularly evaluating our messaging against competition and market needs.
• Develop, review and update brand assets and materials to ensure a unique, distinct brand presence.
• Design and oversee brand guidelines, tone of voice standards and style guides. Serve as the main point of contact for brand queries.

Brand communications and campaigns

• Lead creation of brand and thought leadership content, executive messaging and brand driven strategic pieces.
• Develop brand campaign briefs, lead cross functional brand campaign planning, and coordinate execution across channels. Support adaptation of messaging for web, social media, events and media.
• Ensure content is tailored for specific audiences and channels, and track and evaluate brand content performance through analytics

Media relations and reputation management

• Build and maintain strong relationships with media outlets and journalists.
• Lead press releases, media outreach and media monitoring. Report on media sentiment and brand reputation.
• Respond to media enquiries, develop press kit and training, and support interview coordination.

Crisis communication

• Act as a key contributor to crisis communication planning and response.
• Maintain crisis templates and support leadership and legal teams during urgent issues.
• Draft crisis messaging and ensure consistent communication across channels.

Your Profile

• Master’s degree or equivalent experience.
• Minimum 3 years’ professional experience in brand marketing, communications or a related field.
• Excellent command of English (C2 level). Additional languages are an asset.
• Strong business acumen, communication skills and market awareness.
• Experience with media relations, crisis communication, content creation and brand governance is highly valued.

Why join amfori?

At amfori, you will join a diverse, international environment all united by a common goal: to drive positive change toward a sustainable world in which trade serves a purpose.

Your package:

• Group insurance and comprehensive health insurance
• Working from home up to 3 days per week
• Working from abroad
• Extra-legal holidays per year
• Net allowance and reimbursement of commuting costs
• Internet allowance
• Mobile phone and subscription