Brand Marketing and Communications Expert

About amfori

amfori advocates for a world in which trade serves a purpose : delivering social, environmental and economic benefits for everyone.

As a global business association , amfori supports its members at every step of their due diligence journey, offering a comprehensive range of ESG products and services .

Founded in 1977, and recognised for its flagship product amfori BSCI , amfori leverages decades of expertise and close collaboration with more than 2400 member companies as well as auditing companies, producers, factories, and other stakeholders such as policymakers. Representing a diverse array of industries in over 50 countries, that cover trade streams in over 100 countries, amfori continues to have a positive impact on fostering sustainable trade.

About the position

Define, strengthen, and consistently communicate the organisation’s brand positioning, value proposition, and thought-leadership communication narrative across all channels. Act as the guardian of amfori’s brand voice and reputation communication, leading strategic communications – including media relations and crisis communication – to increase global brand visibility, audience engagement, and organizational credibility.

Your Responsibilities

Brand strategy, positioning and governance

• Define, develop and maintain a cohesive brand narrative, positioning, and messaging framework – regularly evaluating our messaging against competition and market needs.
• Develop, review and update brand assets and materials to ensure a unique, distinct brand presence.
• Design and oversee brand guidelines, tone of voice standards and style guides. Serve as the main point of contact for brand queries.

Brand communications and campaigns

• Lead creation of brand and thought leadership content, executive messaging and brand driven strategic pieces.
• Develop brand campaign briefs, lead cross functional brand campaign planning, and coordinate execution across channels. Support adaptation of messaging for web, social media, events and media.
• Ensure content is tailored for specific audiences and channels, and track and evaluate brand content performance through analytics

Media relations and reputation management

• Build and maintain strong relationships with media outlets and journalists.
• Lead press releases, media outreach and media monitoring. Report on media sentiment and brand reputation.
• Respond to media enquiries, develop press kit and training, and support interview coordination.

Crisis communication

• Act as a key contributor to crisis communication planning and response.
• Maintain crisis templates and support leadership and legal teams during urgent issues.
• Draft crisis messaging and ensure consistent communication across channels.

Your Profile

• Master’s degree or equivalent experience.
• Minimum 3 years’ professional experience in brand marketing, communications or a related field.
• Excellent command of English (C2 level). Additional languages are an asset.
• Strong business acumen, communication skills and market awareness.
• Experience with media relations, crisis communication, content creation and brand governance is highly valued.

Why join amfori?

At amfori, you will join a diverse, international environment all united by a common goal: to drive positive change toward a sustainable world in which trade serves a purpose.

Your package:

• Group insurance and comprehensive health insurance
• Working from home up to 3 days per week
• Working from abroad
• Extra-legal holidays per year
• Net allowance and reimbursement of commuting costs
• Internet allowance
• Mobile phone and subscription